Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. My Food Bag Group's selling, general, & admin. expense for the
six
months ended in Mar. 2026 was NZ$2.3 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was NZ$5.4 Mil.
My Food Bag Group (NZSE:MFB) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
My Food Bag Group Selling, General, & Admin. Expense Related Terms
My Food Bag Group Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for My Food Bag Group's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
My Food Bag Group Selling, General, & Admin. Expense Chart
NZSE:MFB vs AMZN, BABA, PDD: Selling, General, & Admin. Expense Comparison
For the Internet Retail subindustry, My Food Bag Group's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
My Food Bag Group Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, My Food Bag Group's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where My Food Bag Group's Selling, General, & Admin. Expense falls into.
My Food Bag Group Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was NZ$5.4 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of NZ$5.4 Mil mean?
My Food Bag Group (NZSE:MFB) has a Selling, General, & Admin. Expense of NZ$5.4 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on My Food Bag Group and its competitors.
Is My Food Bag Group's Selling, General, & Admin. Expense too high?
My Food Bag Group's current Selling, General, & Admin. Expense is NZ$5.4 Mil. Overall, My Food Bag Group has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does My Food Bag Group's Selling, General, & Admin. Expense compare to AMZN and BABA?
My Food Bag Group's Selling, General, & Admin. Expense of NZ$5.4 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on My Food Bag Group and its competitors. My Food Bag Group's current Selling, General, & Admin. Expense is NZ$5.4 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is My Food Bag Group stock overvalued right now?
Based on GuruFocus' analysis, My Food Bag Group (NZSE:MFB) is currently considered Significantly Overvalued. The stock's GF Value™ is NZ$0.20, compared to a current price of NZ$0.30 — trading 50% above its estimated fair value. The current Selling, General, & Admin. Expense is NZ$5.4 Mil. My Food Bag Group's overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For My Food Bag Group (NZSE:MFB), the current Selling, General, & Admin. Expense is NZ$5.4 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is My Food Bag Group (NZSE:MFB) Overvalued in 2026?
Based on GuruFocus' analysis, My Food Bag Group stock appears to be overvalued.
The current stock price of NZ$0.30 is trading 50% above its estimated GF Value™ of NZ$0.20.
GuruFocus considers My Food Bag Group to be Significantly Overvalued.
Key valuation signals for NZSE:MFB:
Selling, General, & Admin. Expense: NZ$5.4 Mil
GF Value™: NZ$0.20 vs. price of NZ$0.30 (50% above fair value)
No single metric tells the full story. See the NZSE:MFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
My Food Bag Group Ltd operates in the online food delivery market in New Zealand. It delivers bags full of fresh and locally sourced ingredients along with easy-to-follow recipes direct to families across New Zealand. The company drives revenue principally by the volume of bags delivered to customers and the average order value of bags delivered. The company operates in one geographic area, New Zealand.
55GF Score
Get the complete analysis for NZSE:MFB
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
NZSE:MFB has been successfully added to your 
