Primaris REITPMREF 83 Gross Margin % is 54.07% as of Mar. 2026, which is 5% below its 10-year median of 57.17. GuruFocus rates PMREF with a GF Score™ of 83/100 and a GF Value™ of $13.25 (Fairly Valued). The stock has 8 warning signs investors should review. Among 680 REITs companies, Primaris REIT ranks worse than 77.21% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Primaris REIT had a gross margin of 54.07% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Primaris REIT Gross Margin % Related Terms
Primaris REIT Gross Margin % Historical Data
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The historical data trend for Primaris REIT's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the REIT - Retail subindustry, Primaris REIT's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Primaris REIT Gross Margin % vs REITs Industry
For the REITs industry and Real Estate sector, Primaris REIT's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Primaris REIT's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Primaris REIT (PMREF) has a Gross Margin % of 54.07% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Primaris REIT and its competitors. This is near median its historical median of 57.17. Over the past decade, Primaris REIT's Gross Margin % has ranged from 48.15 to 74.87. According to the industry distribution chart, Primaris REIT ranks #525 out of 680 companies in the REITs industry, placing it in the top 77.2%.
Is Primaris REIT's Gross Margin % too high?
Primaris REIT's current Gross Margin % of 54.07% is near median its 10-year median of 57.17. Over the past 10 years, this metric has ranged from a low of 48.15 to a high of 74.87. The REITs industry median Gross Margin % is 69.61. Primaris REIT's value of 54.07% is 22.3% below this industry median. Based on the distribution chart, Primaris REIT ranks #525 out of 680 companies in the REITs industry, which is in the bottom quartile relative to peers. Overall, Primaris REIT has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Primaris REIT's Gross Margin % compare to SPG and O?
According to the REITs industry distribution chart, Primaris REIT ranks #525 out of 680 companies for Gross Margin %. This places Primaris REIT in the lower half of its industry. The industry median Gross Margin % is 69.61. Primaris REIT's value of 54.07% is 22.3% below this benchmark. Historically, Primaris REIT's own Gross Margin % has ranged from 48.15 to 74.87 over the past decade. While the company's 10-year median is 57.17 vs. the industry median of 69.61, Primaris REIT has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a REITs company?
The median Gross Margin % among REITs companies is 69.61, based on 680 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Primaris REIT's current Gross Margin % of 54.07% is 22.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Primaris REIT and its competitors. For the REITs industry, the median Gross Margin % is 69.61 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Primaris REIT's current Gross Margin % is 54.07%, which is near median its own 10-year median of 57.17. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Primaris REIT stock overvalued right now?
Based on GuruFocus' analysis, Primaris REIT (PMREF) is currently considered Fairly Valued. The stock's GF Value™ is $13.25, compared to a current price of $14.30 — trading 7.9% above its estimated fair value. The current Gross Margin % is 54.07%, which is near median its 10-year median of 57.17 and 22.3% below the REITs industry median of 69.61. Primaris REIT's overall GF Score™ is 83/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Primaris REIT (PMREF), the current Gross Margin % is 54.07% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Primaris REIT (PMREF) Overvalued in 2026?
Based on GuruFocus' analysis, Primaris REIT stock appears to be overvalued.
The current stock price of $14.30 is trading 7.9% above its estimated GF Value™ of $13.25.
GuruFocus considers Primaris REIT to be Fairly Valued.
Key valuation signals for PMREF:
Gross Margin %: 54.07% (near median its 10-year median of 57.17)
GF Value™: $13.25 vs. price of $14.30 (7.9% above fair value)
Industry Position: 22.3% below the REITs median (#525 of 680)
No single metric tells the full story. See the PMREF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Primaris REIT is an unincorporated, open-ended real estate investment trust. Through its subsidiaries, it owns, develops, and operates a national retail portfolio focused on enclosed shopping centres located in secondary Canadian markets. Its property portfolio includes: Dufferin Mall, Cataraqui Centre, Stone Road Mall, Orchard Park, Kildonan Place, Halifax Shopping Centre, Marlborough Mall, and Devonshire Mall. The company generates a majority of its revenue from the Rent receivables.
83GF Score
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