AtariPONGF -4.76%42 Gross Margin % is 76.72% as of Sep. 2025, which is 1% below its 10-year median of 77.70. GuruFocus rates PONGF with a GF Score™ of 42/100 and a GF Value™ of $56.34 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 497 Interactive Media companies, Atari ranks better than 62.78% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Atari's Gross Profit for the
six
months ended in Sep. 2025 was $17.02 Mil. Atari's Revenue for the
six
months ended in Sep. 2025 was $22.18 Mil. Therefore, Atari's Gross Margin % for the quarter that ended in Sep. 2025 was 76.72%.
Warning Sign:
Atari SA gross margin has been in long-term decline. The average rate of decline per year is -2.7%.
The historical rank and industry rank for Atari's Gross Margin % or its related term are showing as below:
PONGF'
s Gross Margin % Range Over the Past 10 Years
Min: 70.9 Med: 77.7 Max: 90
Current: 73.97
During the past 13 years, the highestGross Margin % of Atari was 90.00%. The lowest was 70.90%. And the median was 77.70%.
PONGF's Gross Margin % is ranked better than 62.78% of 497
companies
in the Interactive Media industry
Industry Median: 62.58
vs PONGF: 73.97
Atari had a gross margin of 76.72% for the quarter that ended in Sep. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Atari was -2.70% per year.
Atari (OTCPK:PONGF) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Atari had a gross margin of 76.72% for the quarter that ended in Sep. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Atari Gross Margin % Related Terms
Atari Gross Margin % Historical Data
* Premium members only.
The historical data trend for Atari's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PONGF vs NTES, EA, TTWO: Gross Margin % Comparison
For the Electronic Gaming & Multimedia subindustry, Atari's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Atari Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Atari's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Atari's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Atari (PONGF) has a Gross Margin % of 76.72% as of Sep. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Atari and its competitors. This is near median its historical median of 77.70. Over the past decade, Atari's Gross Margin % has ranged from 70.90 to 90.00. According to the industry distribution chart, Atari ranks #185 out of 497 companies in the Interactive Media industry, placing it in the top 37.2%.
Is Atari's Gross Margin % too high?
Atari's current Gross Margin % of 76.72% is near median its 10-year median of 77.70. Over the past 10 years, this metric has ranged from a low of 70.90 to a high of 90.00. The Interactive Media industry median Gross Margin % is 62.58. Atari's value of 76.72% is 22.6% above this industry median. Based on the distribution chart, Atari ranks #185 out of 497 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Atari has a GF Score™ of 42/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Atari's Gross Margin % compare to NTES and EA?
According to the Interactive Media industry distribution chart, Atari ranks #185 out of 497 companies for Gross Margin %. This puts Atari in the upper half of its industry. The industry median Gross Margin % is 62.58. Atari's value of 76.72% is 22.6% above this benchmark. Historically, Atari's own Gross Margin % has ranged from 70.90 to 90.00 over the past decade. While the company's 10-year median is 77.70 vs. the industry median of 62.58, Atari has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Atari's current Gross Margin % of 76.72% is 22.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Atari and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Atari's current Gross Margin % is 76.72%, which is near median its own 10-year median of 77.70. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atari stock overvalued right now?
Based on GuruFocus' analysis, Atari (PONGF) is currently considered Possible Value Trap. The stock's GF Value™ is $56.34, compared to a current price of $20.00 — trading 64.5% below its estimated fair value. The current Gross Margin % is 76.72%, which is near median its 10-year median of 77.70 and 22.6% above the Interactive Media industry median of 62.58. Atari's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Atari (PONGF), the current Gross Margin % is 76.72% as of Sep. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Atari (PONGF) Overvalued in 2026?
Based on GuruFocus' analysis, Atari stock appears to be undervalued.
The current stock price of $20.00 is trading 64.5% below its estimated GF Value™ of $56.34.
GuruFocus considers Atari to be Possible Value Trap.
Key valuation signals for PONGF:
Gross Margin %: 76.72% (near median its 10-year median of 77.70)
GF Value™: $56.34 vs. price of $20.00 (64.5% below fair value)
Industry Position: 22.6% above the Interactive Media median (#185 of 497)
No single metric tells the full story. See the PONGF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Atari SA is in the electronic gaming and multimedia business sector. It is engaged in the design, production, publishing, and distribution of all multimedia and audiovisual products and works, including entertainment products in any form, such as software, data processing, and content. It owns and manages a portfolio of more than four hundred special games and franchises, including world-renowned brands like Pong, Breakout, Asteroids, Missile Command, Centipede, and RollerCoaster Tycoon. Atari provides various types of gaming, which include mobile and online arcade games such as roller coaster tycoon, haunted house, pong world, circus Atari, centipede, breakout, and others. The group has three lines of business: Games, which generates maximum revenue, Hardware, and Licensing.
42GF Score
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