AtariPONGF +12.50%42 3-Year ROIIC % is 3.45 as of Mar. 2025, which is 35% below its 10-year median of 5.27. GuruFocus rates PONGF with a GF Score™ of 42/100 and a GF Value™ of $57.60 (Possible Value Trap). The stock has 7 warning signs investors should review. Among 530 Interactive Media companies, Atari ranks worse than 50.57% on this metric.
3-Year Return on Invested Incremental Capital (3-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 3-year.
Atari's 3-Year ROIIC % for the quarter that ended in Mar. 2025 was 3.45%. High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
The industry rank for Atari's 3-Year ROIIC % or its related term are showing as below:
PONGF's 3-Year ROIIC % is ranked worse than 50.57% of 530
companies
in the Interactive Media industry
Industry Median: 3.515
vs PONGF: 3.45
Atari (OTCPK:PONGF) 3-Year ROIIC % Explanation
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Atari 3-Year ROIIC % Related Terms
Atari 3-Year ROIIC % Historical Data
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The historical data trend for Atari's 3-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
PONGF vs NTES, EA, TTWO: 3-Year ROIIC % Comparison
For the Electronic Gaming & Multimedia subindustry, Atari's 3-Year ROIIC %, along with its competitors' market caps and 3-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Atari 3-Year ROIIC % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Atari's 3-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Atari's 3-Year ROIIC % falls into.
Atari's 3-Year ROIIC % for the quarter that ended in Mar. 2025 is calculated as:
3-Year ROIIC %
=
3-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
3-Year Incremental Invested Capital**
=
( -0.973 (Mar. 2025) - -2.974 (Mar. 2022) )
/
( 82.811 (Mar. 2025) - 26.872 (Mar. 2022) )
=
2.001
/
55.939
=
3.58%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 3-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Atari (PONGF) has a 3-Year ROIIC % of 3.45 as of Mar. 2025. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Atari and its competitors. This is 35% below median its historical median of 5.27. According to the industry distribution chart, Atari ranks #268 out of 530 companies in the Interactive Media industry, placing it in the top 50.6%.
Is Atari's 3-Year ROIIC % too high?
Atari's current 3-Year ROIIC % of 3.45 is 35% below median its 10-year median of 5.27. The Interactive Media industry median 3-Year ROIIC % is 3.52. Atari's value of 3.45 is 1.8% below this industry median. Based on the distribution chart, Atari ranks #268 out of 530 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Atari has a GF Score™ of 42/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Atari's 3-Year ROIIC % compare to NTES and EA?
According to the Interactive Media industry distribution chart, Atari ranks #268 out of 530 companies for 3-Year ROIIC %. This places Atari in the lower half of its industry. The industry median 3-Year ROIIC % is 3.52. Atari's value of 3.45 is 1.8% below this benchmark. While the company's 10-year median is 5.27 vs. the industry median of 3.52, Atari has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 3-Year ROIIC % for an Interactive Media company?
The median 3-Year ROIIC % among Interactive Media companies is 3.52, based on 530 companies in the industry. Companies in the top quartile (top 25%) have a 3-Year ROIIC % significantly above this median, while those in the bottom quartile fall well below. However, 3-Year ROIIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Atari's current 3-Year ROIIC % of 3.45 is 1.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 3-Year ROIIC % mean?
A high 3-Year ROIIC % can signal that a stock is expensive relative to its fundamentals. 3-Year ROIIC % measures the change in earnings as a percentage of change in investment over 3-year. View historical data on Atari and its competitors. For the Interactive Media industry, the median 3-Year ROIIC % is 3.52 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Atari's current 3-Year ROIIC % is 3.45, which is 35% below median its own 10-year median of 5.27. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Atari stock overvalued right now?
Based on GuruFocus' analysis, Atari (PONGF) is currently considered Possible Value Trap. The stock's GF Value™ is $57.60, compared to a current price of $22.50 — trading 60.9% below its estimated fair value. The current 3-Year ROIIC % is 3.45, which is 35% below median its 10-year median of 5.27 and 1.8% below the Interactive Media industry median of 3.52. Atari's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 3-Year ROIIC % calculated?
3-Year ROIIC % is calculated from a company's financial statements. For Atari (PONGF), the current 3-Year ROIIC % is 3.45 as of Mar. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Atari (PONGF) Overvalued in 2026?
Based on GuruFocus' analysis, Atari stock appears to be undervalued.
The current stock price of $22.50 is trading 60.9% below its estimated GF Value™ of $57.60.
GuruFocus considers Atari to be Possible Value Trap.
Key valuation signals for PONGF:
3-Year ROIIC %: 3.45 (35% below median its 10-year median of 5.27)
GF Value™: $57.60 vs. price of $22.50 (60.9% below fair value)
Industry Position: 1.8% below the Interactive Media median (#268 of 530)
No single metric tells the full story. See the PONGF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Atari SA is in the electronic gaming and multimedia business sector. It is engaged in the design, production, publishing, and distribution of all multimedia and audiovisual products and works, including entertainment products in any form, such as software, data processing, and content. It owns and manages a portfolio of more than four hundred special games and franchises, including world-renowned brands like Pong, Breakout, Asteroids, Missile Command, Centipede, and RollerCoaster Tycoon. Atari provides various types of gaming, which include mobile and online arcade games such as roller coaster tycoon, haunted house, pong world, circus Atari, centipede, breakout, and others. The group has three lines of business: Games, which generates maximum revenue, Hardware, and Licensing.
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