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The historical rank and industry rank for Reformation's Gross Margin % or its related term are showing as below:
REF's Gross Margin % is not ranked *
in the Retail - Cyclical industry.
Industry Median: 36.32 * Ranked among companies with meaningful Gross Margin % only.
Reformation had a gross margin of 60.24% for the quarter that ended in Dec. 2025 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Reformation was 0.00% per year.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Reformation had a gross margin of 60.24% for the quarter that ended in Dec. 2025 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Reformation Gross Margin % Related Terms
Reformation Gross Margin % Historical Data
* Premium members only.
The historical data trend for Reformation's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Reformation Gross Margin % Chart
Reformation Annual Data
Trend
Dec23
Dec24
Dec25
Gross Margin %
64.07
64.50
60.24
Reformation Semi-Annual Data
Dec23
Dec24
Dec25
Gross Margin %
64.07
64.50
60.24
REF vs : Gross Margin % Comparison
For the Apparel Retail subindustry, Reformation's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Reformation Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Reformation's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Reformation's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Reformation (REF) has a Gross Margin % of 60.24% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Reformation and its competitors.
Is Reformation's Gross Margin % too high?
Reformation's current Gross Margin % is 60.24%. The Retail - Cyclical industry median Gross Margin % is 36.32. Reformation's value of 60.24% is 65.9% above this industry median. Overall, Reformation has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Reformation's Gross Margin % compare to ?
Reformation's Gross Margin % of 60.24% can be compared against companies in the Retail - Cyclical industry. The industry median Gross Margin % is 36.32. Reformation's value of 60.24% is 65.9% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.32, based on 1,119 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Reformation's current Gross Margin % of 60.24% is 65.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Reformation and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.32 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Reformation's current Gross Margin % is 60.24%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reformation stock overvalued right now?
Reformation (REF) has a current Gross Margin % of 60.24%. The current Gross Margin % is 60.24% and 65.9% above the Retail - Cyclical industry median of 36.32. Reformation's overall GF Score™ is 8/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Reformation (REF), the current Gross Margin % is 60.24% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Reformation Inc sells apparel and accessories through its website, company-owned retail stores, wholesale channels, and other distribution channels in the United States and internationally. Its product portfolio includes dresses, bottoms, tops, sweaters, and accessories. The company focuses on womenswear and sources materials and products through its supply chain operations. The majority of the company's revenue was derived from the sale of its apparel and accessories, including clothing, shoes, and bags, through e-commerce and retail. Geographically, the maximum revenue is generated from the United States.
8GF Score
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