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Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.
As of today (2026-08-01), Reformation's Intrinsic Value: Projected FCF is $0.00. The stock price of Reformation is $16.22. Therefore, Reformation's Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.
The historical rank and industry rank for Reformation's Intrinsic Value: Projected FCF or its related term are showing as below:
REF's Price-to-Projected-FCF is not ranked *
in the Retail - Cyclical industry.
Industry Median: 0.78 * Ranked among companies with meaningful Price-to-Projected-FCF only.
The growth multiple is capped between 8.35 and 17.74.
Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.
Reformation's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as
Price-to-Intrinsic-Value-Projected-FCF
=
Share Price
/
Intrinsic Value: Projected FCF
=
16.22
/
=
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Reformation Intrinsic Value: Projected FCF Related Terms
Reformation Intrinsic Value: Projected FCF Historical Data
* Premium members only.
The historical data trend for Reformation's Intrinsic Value: Projected FCF can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Reformation Intrinsic Value: Projected FCF Chart
Reformation Annual Data
Trend
Dec23
Dec24
Dec25
Intrinsic Value: Projected FCF
0.00
0.00
0.00
Reformation Semi-Annual Data
Dec23
Dec24
Dec25
Intrinsic Value: Projected FCF
0.00
0.00
0.00
REF vs : Intrinsic Value: Projected FCF Comparison
For the Apparel Retail subindustry, Reformation's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Reformation Price-to-Projected-FCF vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Reformation's Price-to-Projected-FCF distribution charts can be found below:
* The bar in red indicates where Reformation's Price-to-Projected-FCF falls into.
Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.
The details of how we calculate the intrinsic value of stocks are described in detail here.
This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.
What does a Intrinsic Value: Projected FCF of $0.00 mean?
Reformation (REF) has a Intrinsic Value: Projected FCF of $0.00 as of Aug. 01, 2026. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Reformation and its competitors.
Is Reformation's Intrinsic Value: Projected FCF too high?
Reformation's current Intrinsic Value: Projected FCF is $0.00. Overall, Reformation has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Reformation's Intrinsic Value: Projected FCF compare to ?
Reformation's Intrinsic Value: Projected FCF of $0.00 can be compared against companies in the Retail - Cyclical industry. The industry median Intrinsic Value: Projected FCF is 0.78. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: Projected FCF for a Retail - Cyclical company?
The median Intrinsic Value: Projected FCF among Retail - Cyclical companies is 0.78, based on 766 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: Projected FCF significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: Projected FCF should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: Projected FCF mean?
A high Intrinsic Value: Projected FCF can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: Projected FCF is the stock value based on a projected free cash flow model. View historical data on Reformation and its competitors. For the Retail - Cyclical industry, the median Intrinsic Value: Projected FCF is 0.78 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Reformation's current Intrinsic Value: Projected FCF is $0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reformation stock overvalued right now?
Reformation (REF) has a current Intrinsic Value: Projected FCF of $0.00. The current Intrinsic Value: Projected FCF is $0.00. Reformation's overall GF Score™ is 8/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: Projected FCF calculated?
Intrinsic Value: Projected FCF is calculated from a company's financial statements. For Reformation (REF), the current Intrinsic Value: Projected FCF is $0.00 as of Aug. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Reformation Inc sells apparel and accessories through its website, company-owned retail stores, wholesale channels, and other distribution channels in the United States and internationally. Its product portfolio includes dresses, bottoms, tops, sweaters, and accessories. The company focuses on womenswear and sources materials and products through its supply chain operations. The majority of the company's revenue was derived from the sale of its apparel and accessories, including clothing, shoes, and bags, through e-commerce and retail. Geographically, the maximum revenue is generated from the United States.
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Intrinsic Value: Projected FCF is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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