REF (Reformation) Selling and Marketing Expense: $ Mil (TTM As of Dec. 2025)

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REF Reformation Inc REF
8 GF Score
Price $16.22
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What is Reformation Selling and Marketing Expense?

Reformation REF +7.56% 8 Selling and Marketing Expense is $ Mil as of Dec. 2025. GuruFocus rates REF with a GF Score™ of 8/100.

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Reformation's Selling and Marketing Expense for the six months ended in Dec. 2025 was $276.7 Mil. Reformation does not have enough years/quarters to calculate the Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2025.

Reformation Selling and Marketing Expense Related Terms

Reformation Selling and Marketing Expense Historical Data

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The historical data trend for Reformation's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Reformation Selling and Marketing Expense Chart

Reformation Annual Data
Trend Dec23 Dec24 Dec25
Selling and Marketing Expense
192.76 229.95 276.67

Reformation Semi-Annual Data
Dec23 Dec24 Dec25
Selling and Marketing Expense 192.76 229.95 276.67
REF
8GF Score
Reformation Inc REF
Selling and Marketing Expense is just one metric. See GF Score™, valuation, warning signs, and more.
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Reformation Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

What does a Selling and Marketing Expense of $ Mil mean?
Reformation (REF) has a Selling and Marketing Expense of $ Mil as of Dec. 2025. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Reformation and its competitors.
Is Reformation's Selling and Marketing Expense too high?
Reformation's current Selling and Marketing Expense is $ Mil. Overall, Reformation has a GF Score™ of 8/100, reflecting its overall financial health beyond just this single metric.
How does Reformation's Selling and Marketing Expense compare to ?
Reformation's Selling and Marketing Expense of $ Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling and Marketing Expense for a Retail - Cyclical company?
A good Selling and Marketing Expense depends on the Retail - Cyclical industry context. However, Selling and Marketing Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling and Marketing Expense mean?
A high Selling and Marketing Expense can signal that a stock is expensive relative to its fundamentals. Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. View historical data on Reformation and its competitors. Reformation's current Selling and Marketing Expense is $ Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Reformation stock overvalued right now?
Reformation (REF) has a current Selling and Marketing Expense of $ Mil. The current Selling and Marketing Expense is $ Mil. Reformation's overall GF Score™ is 8/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling and Marketing Expense calculated?
Selling and Marketing Expense is calculated from a company's financial statements. For Reformation (REF), the current Selling and Marketing Expense is $ Mil as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Reformation Business Description

Comparable Companies
Address 5801 S. 2nd Street, Vernon, CA, USA, 90058
Reformation Inc sells apparel and accessories through its website, company-owned retail stores, wholesale channels, and other distribution channels in the United States and internationally. Its product portfolio includes dresses, bottoms, tops, sweaters, and accessories. The company focuses on womenswear and sources materials and products through its supply chain operations. The majority of the company's revenue was derived from the sale of its apparel and accessories, including clothing, shoes, and bags, through e-commerce and retail. Geographically, the maximum revenue is generated from the United States.
8GF Score

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