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Fusion CoSSE:3977 +1.10%72 Gross Margin % is 44.61% as of Feb. 2026, which is 12% above its 10-year median of 40.00. GuruFocus rates SSE:3977 with a GF Score™ of 72/100 and a GF Value™ of 円516.93 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 944 Media - Diversified companies, Fusion Co ranks better than 55.3% on this metric.
Gross Margin % is calculated as gross profit divided by its revenue. Fusion Co's Gross Profit for the
six
months ended in Feb. 2026 was 円350 Mil. Fusion Co's Revenue for the
six
months ended in Feb. 2026 was 円784 Mil. Therefore, Fusion Co's Gross Margin % for the quarter that ended in Feb. 2026 was 44.61%.
The historical rank and industry rank for Fusion Co's Gross Margin % or its related term are showing as below:
SSE:3977'
s Gross Margin % Range Over the Past 10 Years
Min: 35.86 Med: 40 Max: 42.79
Current: 42.3
During the past 11 years, the highestGross Margin % of Fusion Co was 42.79%. The lowest was 35.86%. And the median was 40.00%.
SSE:3977's Gross Margin % is ranked better than 55.3% of 944
companies
in the Media - Diversified industry
Industry Median: 38.99
vs SSE:3977: 42.30
Fusion Co had a gross margin of 44.61% for the quarter that ended in Feb. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Fusion Co was 2.80% per year.
Fusion Co (SSE:3977) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Fusion Co had a gross margin of 44.61% for the quarter that ended in Feb. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Fusion Co Gross Margin % Related Terms
Fusion Co Gross Margin % Historical Data
* Premium members only.
The historical data trend for Fusion Co's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SSE:3977 vs APP, OMC, TTD: Gross Margin % Comparison
For the Advertising Agencies subindustry, Fusion Co's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Fusion Co Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Fusion Co's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Fusion Co's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Fusion Co (SSE:3977) has a Gross Margin % of 44.61% as of Feb. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Fusion Co and its competitors. This is 12% above median its historical median of 40.00. Over the past decade, Fusion Co's Gross Margin % has ranged from 35.86 to 42.79. According to the industry distribution chart, Fusion Co ranks #422 out of 944 companies in the Media - Diversified industry, placing it in the top 44.7%.
Is Fusion Co's Gross Margin % too high?
Fusion Co's current Gross Margin % of 44.61% is 12% above median its 10-year median of 40.00. Over the past 10 years, this metric has ranged from a low of 35.86 to a high of 42.79. The Media - Diversified industry median Gross Margin % is 38.99. Fusion Co's value of 44.61% is 14.4% above this industry median. Based on the distribution chart, Fusion Co ranks #422 out of 944 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Fusion Co has a GF Score™ of 72/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fusion Co's Gross Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Fusion Co ranks #422 out of 944 companies for Gross Margin %. This puts Fusion Co in the upper half of its industry. The industry median Gross Margin % is 38.99. Fusion Co's value of 44.61% is 14.4% above this benchmark. Historically, Fusion Co's own Gross Margin % has ranged from 35.86 to 42.79 over the past decade. While the company's 10-year median is 40.00 vs. the industry median of 38.99, Fusion Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.99, based on 944 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Fusion Co's current Gross Margin % of 44.61% is 14.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Fusion Co and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Fusion Co's current Gross Margin % is 44.61%, which is 12% above median its own 10-year median of 40.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fusion Co stock overvalued right now?
Based on GuruFocus' analysis, Fusion Co (SSE:3977) is currently considered Modestly Undervalued. The stock's GF Value™ is 円516.93, compared to a current price of 円461.00 — trading 10.8% below its estimated fair value. The current Gross Margin % is 44.61%, which is 12% above median its 10-year median of 40.00 and 14.4% above the Media - Diversified industry median of 38.99. Fusion Co's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Fusion Co (SSE:3977), the current Gross Margin % is 44.61% as of Feb. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Fusion Co (SSE:3977) Overvalued in 2026?
Based on GuruFocus' analysis, Fusion Co stock appears to be undervalued.
The current stock price of 円461.00 is trading 10.8% below its estimated GF Value™ of 円516.93.
GuruFocus considers Fusion Co to be Modestly Undervalued.
Key valuation signals for SSE:3977:
Gross Margin %: 44.61% (12% above median its 10-year median of 40.00)
GF Value™: 円516.93 vs. price of 円461.00 (10.8% below fair value)
Industry Position: 14.4% above the Media - Diversified median (#422 of 944)
No single metric tells the full story. See the SSE:3977 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Fusion Co Ltd is a direct marketing company. It provides systematic planning, production, and consultation of various promotions. Its total solution of marketing consists of three services: marketing research, marketing system, and direct promotion.
72GF Score
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