Fusion Co (SSE:3977) GF Value Rank: 9 (As of Aug. 20, 2026) — 29% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

SSE:3977 Fusion Co Ltd SSE:3977
70 GF Score
Price 円504.00
GF Value 円519.98
Valuation Fairly Valued
! 2 Warning Signs
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What is Fusion Co GF Value Rank?

Fusion Co SSE:3977 -3.45% 70 GF Value Rank is 9 as of Aug. 20, 2026, which is 29% above its 10-year median of 7.00. GuruFocus rates SSE:3977 with a GF Score™ of 70/100 and a GF Value™ of 円519.98 (Fairly Valued). The stock has 2 warning signs investors should review.

Fusion Co has the GF Value Rank of 9.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


SSE:3977 vs APP, OMC, TTD: GF Value Rank Comparison

For the Advertising Agencies subindustry, Fusion Co's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fusion Co GF Value Rank vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fusion Co's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Fusion Co's GF Value Rank falls into.


SSE:3977
70GF Score
Fusion Co Ltd SSE:3977
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 9 mean?
Fusion Co (SSE:3977) has a GF Value Rank of 9 as of Aug. 20, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Fusion Co and its competitors. This is 29% above median its historical median of 7.00. Over the past decade, Fusion Co's GF Value Rank has ranged from 2.00 to 10.00.
Is Fusion Co's GF Value Rank too high?
Fusion Co's current GF Value Rank of 9 is 29% above median its 10-year median of 7.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Fusion Co has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Fusion Co's GF Value Rank compare to APP and OMC?
Fusion Co's GF Value Rank of 9 can be compared against companies in the Media - Diversified industry. Historically, Fusion Co's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Media - Diversified company?
A good GF Value Rank depends on the Media - Diversified industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Fusion Co and its competitors. Fusion Co's current GF Value Rank is 9, which is 29% above median its own 10-year median of 7.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fusion Co stock overvalued right now?
Based on GuruFocus' analysis, Fusion Co (SSE:3977) is currently considered Fairly Valued. The stock's GF Value™ is 円519.98, compared to a current price of 円504.00 — trading 3.1% below its estimated fair value. The current GF Value Rank is 9, which is 29% above median its 10-year median of 7.00. Fusion Co's overall GF Score™ is 70/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Fusion Co (SSE:3977), the current GF Value Rank is 9 as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fusion Co (SSE:3977) Overvalued in 2026?

Based on GuruFocus' analysis, Fusion Co stock appears to be undervalued. The current stock price of 円504.00 is trading 3.1% below its estimated GF Value™ of 円519.98. GuruFocus considers Fusion Co to be Fairly Valued.

Key valuation signals for SSE:3977:

  • GF Value Rank: 9 (29% above median its 10-year median of 7.00)
  • GF Value™: 円519.98 vs. price of 円504.00 (3.1% below fair value)
  • GF Score™: 70/100 with 2 warning signs

No single metric tells the full story. See the SSE:3977 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fusion Co Business Description

Address Kita 4-chome Nishi 4-chome 1, 4th Floor, Ito Building, Chuo Ward, Sapporo, JPN, 060-0004
Fusion Co Ltd is a direct marketing company. It provides systematic planning, production, and consultation of various promotions. Its total solution of marketing consists of three services: marketing research, marketing system, and direct promotion.
70GF Score

Get the complete analysis for SSE:3977

GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円504.00
Price
円519.98
GF Value