Fusion Co (SSE:3977) Beneish M-Score: -2.40 (As of Jul. 15, 2026)

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SSE:3977 Fusion Co Ltd SSE:3977
72 GF Score
Price 円461.00
GF Value 円516.93
Valuation Modestly Undervalued
! 2 Warning Signs
View Full Analysis

What is Fusion Co Beneish M-Score?

Fusion Co SSE:3977 +1.10% 72 Beneish M-Score is -2.40 as of Jul. 15, 2026. GuruFocus rates SSE:3977 with a GF Score™ of 72/100 and a GF Value™ of 円516.93 (Modestly Undervalued). The stock has 2 warning signs investors should review. Among 976 Media - Diversified companies, Fusion Co ranks worse than 60.76% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -2.4 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Fusion Co's Beneish M-Score or its related term are showing as below:

SSE:3977' s Beneish M-Score Range Over the Past 10 Years
Min: -4.82   Med: -2.6   Max: -0.76
Current: -2.4

During the past 11 years, the highest Beneish M-Score of Fusion Co was -0.76. The lowest was -4.82. And the median was -2.60.


Fusion Co Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Fusion Co's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Fusion Co Beneish M-Score Chart

Fusion Co Annual Data
Trend Feb17 Feb18 Feb19 Feb20 Feb21 Feb22 Feb23 Feb24 Feb25 Feb26
Beneish M-Score
Get a 7-Day Free Trial Premium Member Only Premium Member Only -3.46 -2.82 -2.01 -3.12 -2.40

Fusion Co Semi-Annual Data
Feb16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -2.01 0.00 -3.12 0.00 -2.40

SSE:3977 vs APP, OMC, TTD: Beneish M-Score Comparison

For the Advertising Agencies subindustry, Fusion Co's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Fusion Co Beneish M-Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Fusion Co's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Fusion Co's Beneish M-Score falls into.


SSE:3977
72GF Score
Fusion Co Ltd SSE:3977
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Fusion Co Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Fusion Co for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 1.2292+0.528 * 0.9624+0.404 * 1.0006+0.892 * 0.9908+0.115 * 0.8928
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1+4.679 * -0.024914-0.327 * 0.9322
=-2.40

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Feb26) TTM:Last Year (Feb25) TTM:
Total Receivables was 円183 Mil.
Revenue was 円1,490 Mil.
Gross Profit was 円630 Mil.
Total Current Assets was 円531 Mil.
Total Assets was 円687 Mil.
Property, Plant and Equipment(Net PPE) was 円69 Mil.
Depreciation, Depletion and Amortization(DDA) was 円23 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円186 Mil.
Long-Term Debt & Capital Lease Obligation was 円117 Mil.
Net Income was 円1 Mil.
Gross Profit was 円0 Mil.
Cash Flow from Operations was 円18 Mil.
Total Receivables was 円150 Mil.
Revenue was 円1,504 Mil.
Gross Profit was 円612 Mil.
Total Current Assets was 円564 Mil.
Total Assets was 円728 Mil.
Property, Plant and Equipment(Net PPE) was 円72 Mil.
Depreciation, Depletion and Amortization(DDA) was 円21 Mil.
Selling, General, & Admin. Expense(SGA) was 円0 Mil.
Total Current Liabilities was 円188 Mil.
Long-Term Debt & Capital Lease Obligation was 円157 Mil.




1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(183.184 / 1490.439) / (150.414 / 1504.315)
=0.122906 / 0.099988
=1.2292

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(612.363 / 1504.315) / (630.386 / 1490.439)
=0.407071 / 0.422953
=0.9624

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (531.016 + 69.268) / 687.135) / (1 - (563.698 + 72.358) / 728.022)
=0.126396 / 0.126323
=1.0006

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=1490.439 / 1504.315
=0.9908

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(20.896 / (20.896 + 72.358)) / (23.209 / (23.209 + 69.268))
=0.224076 / 0.250971
=0.8928

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(0 / 1490.439) / (0 / 1504.315)
=0 / 0
=1

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((116.65 + 186.156) / 687.135) / ((156.658 + 187.512) / 728.022)
=0.440679 / 0.472747
=0.9322

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(1.363 - 0 - 18.482) / 687.135
=-0.024914

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Fusion Co has a M-score of -2.40 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -2.40 mean?
Fusion Co (SSE:3977) has a Beneish M-Score of -2.40 as of Jul. 15, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Fusion Co and its competitors. According to the industry distribution chart, Fusion Co ranks #593 out of 976 companies in the Media - Diversified industry, placing it in the top 60.8%.
Is Fusion Co's Beneish M-Score too high?
Fusion Co's current Beneish M-Score is -2.40. Based on the distribution chart, Fusion Co ranks #593 out of 976 companies in the Media - Diversified industry, which is below the industry midpoint. Overall, Fusion Co has a GF Score™ of 72/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Fusion Co's Beneish M-Score compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Fusion Co ranks #593 out of 976 companies for Beneish M-Score. This places Fusion Co in the lower half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Media - Diversified company?
A good Beneish M-Score depends on the Media - Diversified industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Fusion Co and its competitors. Fusion Co's current Beneish M-Score is -2.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Fusion Co stock overvalued right now?
Based on GuruFocus' analysis, Fusion Co (SSE:3977) is currently considered Modestly Undervalued. The stock's GF Value™ is 円516.93, compared to a current price of 円461.00 — trading 10.8% below its estimated fair value. The current Beneish M-Score is -2.40. Fusion Co's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Fusion Co (SSE:3977), the current Beneish M-Score is -2.40 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Fusion Co (SSE:3977) Overvalued in 2026?

Based on GuruFocus' analysis, Fusion Co stock appears to be undervalued. The current stock price of 円461.00 is trading 10.8% below its estimated GF Value™ of 円516.93. GuruFocus considers Fusion Co to be Modestly Undervalued.

Key valuation signals for SSE:3977:

  • Beneish M-Score: -2.40
  • GF Value™: 円516.93 vs. price of 円461.00 (10.8% below fair value)
  • GF Score™: 72/100 with 2 warning signs

No single metric tells the full story. See the SSE:3977 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Fusion Co Business Description

Address Kita 4-chome Nishi 4-chome 1, 4th Floor, Ito Building, Chuo Ward, Sapporo, JPN, 060-0004
Fusion Co Ltd is a direct marketing company. It provides systematic planning, production, and consultation of various promotions. Its total solution of marketing consists of three services: marketing research, marketing system, and direct promotion.
72GF Score

Get the complete analysis for SSE:3977

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

円461.00
Price
円516.93
GF Value