SITO Mobile (SITO Mobile) Gross Margin % : 15.27% (As of Sep. 2019)

SITO Mobile Gross Margin % Chart

SITO Mobile Annual Data
	Trend	Sep09	Sep10	Sep11	Sep12	Sep13	Sep14	Sep15	Dec16	Dec17	Dec18
Gross Margin %		Get a 7-Day Free Trial					59.41	59.79	52.82	48.26	46.30

SITO Mobile Quarterly Data
	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19
Gross Margin %	Get a 7-Day Free Trial															47.90	50.30	33.90	32.23	15.27

Competitive Comparison of SITO Mobile's Gross Margin %

For the Telecom Services subindustry, SITO Mobile's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

SITO Mobile's Gross Margin % Distribution in the Telecommunication Services Industry

For the Telecommunication Services industry and Communication Services sector, SITO Mobile's Gross Margin % distribution charts can be found below:

* The bar in red indicates where SITO Mobile's Gross Margin % falls into.

SITO Mobile Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

SITO Mobile's Gross Margin for the fiscal year that ended in Dec. 2018 is calculated as

SITO Mobile's Gross Margin for the quarter that ended in Sep. 2019 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

SITO Mobile  (OTCPK:STTO) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

SITO Mobile had a gross margin of 15.27% for the quarter that ended in Sep. 2019 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

SITO Mobile Gross Margin % Related Terms

Thank you for viewing the detailed overview of SITO Mobile's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

SITO Mobile (SITO Mobile) Business Description