STTO (SITO Mobile) Intangible Assets: $1.12 Mil (As of Sep. 2019)


STTO SITO Mobile Ltd STTO
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What is SITO Mobile Intangible Assets?

SITO Mobile STTO 12 Intangible Assets is $1.12 Mil as of Sep. 2019. GuruFocus rates STTO with a GF Score™ of 12/100.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. SITO Mobile's intangible assets for the quarter that ended in Sep. 2019 was $1.12 Mil.

SITO Mobile  (OTCPK:STTO) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

SITO Mobile Intangible Assets Related Terms

SITO Mobile Intangible Assets Historical Data

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The historical data trend for SITO Mobile's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

SITO Mobile Intangible Assets Chart

SITO Mobile Annual Data
Trend Sep09 Sep10 Sep11 Sep12 Sep13 Sep14 Sep15 Dec16 Dec17 Dec18
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 6.01 11.01 10.90 9.84 8.83

SITO Mobile Quarterly Data
Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18 Mar19 Jun19 Sep19
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.02 8.83 9.26 7.61 1.12
STTO
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SITO Mobile Ltd STTO
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SITO Mobile Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $1.12 Mil mean?
SITO Mobile (STTO) has a Intangible Assets of $1.12 Mil as of Sep. 2019. Intangible assets include patents, goodwill and trade secrets. View historical data on SITO Mobile and its competitors.
Is SITO Mobile's Intangible Assets too high?
SITO Mobile's current Intangible Assets is $1.12 Mil. Overall, SITO Mobile has a GF Score™ of 12/100, reflecting its overall financial health beyond just this single metric.
How does SITO Mobile's Intangible Assets compare to MTSL and IQST?
SITO Mobile's Intangible Assets of $1.12 Mil can be compared against companies in the Telecommunication Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Telecommunication Services company?
A good Intangible Assets depends on the Telecommunication Services industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on SITO Mobile and its competitors. SITO Mobile's current Intangible Assets is $1.12 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is SITO Mobile stock overvalued right now?
SITO Mobile (STTO) has a current Intangible Assets of $1.12 Mil. The current Intangible Assets is $1.12 Mil. SITO Mobile's overall GF Score™ is 12/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For SITO Mobile (STTO), the current Intangible Assets is $1.12 Mil as of Sep. 2019. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

SITO Mobile Business Description

Address 100 Town Square Place, Suite 204, Jersey City, NJ, USA, 07310
SITO Mobile Ltd operates a mobile location-based advertising platform serving businesses, advertisers, and brands. Business activity of the group is operated SITO Location Based Advertising and SITO Mobile Messaging source. SITO Location Based Advertising displays advertisements and videos on behalf of advertisers including various features, such as geo-fencing, verified walk-in, behavioral targeting, and analytics and optimization; and SITO Mobile Messaging is a platform for building and controlling tailored programs including messaging and customer incentive programs. Its platform and tools are designed to enable large brands or anyone with substantial reach to utilize the mobile device as a new means to communicate.
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