Under ArmourUAA +3.62%59 Gross Margin % is 42.01% as of Mar. 2026, which is 9% below its 10-year median of 46.13. GuruFocus rates UAA with a GF Score™ of 59/100 and a GF Value™ of $6.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,027 Manufacturing - Apparel & Accessories companies, Under Armour ranks better than 72.15% on this metric.
Under Armour had a gross margin of 42.01% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Under Armour was 0.00% per year.
Under Armour (NYSE:UAA) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Under Armour had a gross margin of 42.01% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Under Armour Gross Margin % Related Terms
Under Armour Gross Margin % Historical Data
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The historical data trend for Under Armour's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
UAA vs FIGS, COLM, GIII: Gross Margin % Comparison
For the Apparel Manufacturing subindustry, Under Armour's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Under Armour Gross Margin % vs Manufacturing - Apparel & Accessories Industry
For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Under Armour's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Under Armour's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Under Armour (UAA) has a Gross Margin % of 42.01% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Under Armour and its competitors. This is near median its historical median of 46.13. Over the past decade, Under Armour's Gross Margin % has ranged from 44.79 to 50.35. According to the industry distribution chart, Under Armour ranks #286 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 27.8%.
Is Under Armour's Gross Margin % too high?
Under Armour's current Gross Margin % of 42.01% is near median its 10-year median of 46.13. Over the past 10 years, this metric has ranged from a low of 44.79 to a high of 50.35. The Manufacturing - Apparel & Accessories industry median Gross Margin % is 28.34. Under Armour's value of 42.01% is 48.2% above this industry median. Based on the distribution chart, Under Armour ranks #286 out of 1027 companies in the Manufacturing - Apparel & Accessories industry, which is above the industry midpoint. Overall, Under Armour has a GF Score™ of 59/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Under Armour's Gross Margin % compare to FIGS and COLM?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Under Armour ranks #286 out of 1027 companies for Gross Margin %. This puts Under Armour in the upper half of its industry. The industry median Gross Margin % is 28.34. Under Armour's value of 42.01% is 48.2% above this benchmark. Historically, Under Armour's own Gross Margin % has ranged from 44.79 to 50.35 over the past decade. While the company's 10-year median is 46.13 vs. the industry median of 28.34, Under Armour has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Manufacturing - Apparel & Accessories company?
The median Gross Margin % among Manufacturing - Apparel & Accessories companies is 28.34, based on 1,027 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Under Armour's current Gross Margin % of 42.01% is 48.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Under Armour and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Gross Margin % is 28.34 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Under Armour's current Gross Margin % is 42.01%, which is near median its own 10-year median of 46.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Under Armour stock overvalued right now?
Based on GuruFocus' analysis, Under Armour (UAA) is currently considered Fairly Valued. The stock's GF Value™ is $6.56, compared to a current price of $6.30 — trading 4% below its estimated fair value. The current Gross Margin % is 42.01%, which is near median its 10-year median of 46.13 and 48.2% above the Manufacturing - Apparel & Accessories industry median of 28.34. Under Armour's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Under Armour (UAA), the current Gross Margin % is 42.01% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Under Armour (UAA) Overvalued in 2026?
Based on GuruFocus' analysis, Under Armour stock appears to be undervalued.
The current stock price of $6.30 is trading 4% below its estimated GF Value™ of $6.56.
GuruFocus considers Under Armour to be Fairly Valued.
Key valuation signals for UAA:
Gross Margin %: 42.01% (near median its 10-year median of 46.13)
GF Value™: $6.56 vs. price of $6.30 (4% below fair value)
Industry Position: 48.2% above the Manufacturing - Apparel & Accessories median (#286 of 1027)
No single metric tells the full story. See the UAA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
59GF Score
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