UAA (Under Armour) Moat Score: 4/10 (As of Jul. 02, 2026)


UAA Under Armour Inc UAA
59 GF Score
Price $6.59
GF Value $6.56
Valuation Fairly Valued
! 3 Warning Signs
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What is Under Armour Moat Score?

Under Armour UAA +0.08% 59 Moat Score is 4 as of Jul. 02, 2026. GuruFocus rates UAA with a GF Score™ of 59/100 and a GF Value™ of $6.56 (Fairly Valued). The stock has 3 warning signs investors should review. Among 1,144 Manufacturing - Apparel & Accessories companies, Under Armour ranks better than 96.85% on this metric.

Under Armour has the Moat Score of 4, which implies that the company might have Narrow Moat - Discernible but modest moat.

Under Armour has Narrow Moat: Under Armour has a discernible but modest moat due to its brand strength and customer loyalty in the athletic apparel market. However, it faces intense competition from larger players like Nike and Adidas, limiting its pricing power and market share sustainability.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Under Armour might have Narrow Moat - Discernible but modest moat.

Under Armour  (NYSE:UAA) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Under Armour Moat Score Related Terms

UAA vs COLM, FIGS, PVH: Moat Score Comparison

For the Apparel Manufacturing subindustry, Under Armour's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Under Armour Moat Score vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Under Armour's Moat Score distribution charts can be found below:

* The bar in red indicates where Under Armour's Moat Score falls into.


UAA
59GF Score
Under Armour Inc UAA
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 4 mean?
Under Armour (UAA) has a Moat Score of 4 as of Jul. 02, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Under Armour ranks #36 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 3.1%.
Is Under Armour's Moat Score too high?
Under Armour's current Moat Score is 4. Based on the distribution chart, Under Armour ranks #36 out of 1144 companies in the Manufacturing - Apparel & Accessories industry, which is in the top quartile — a strong position relative to peers. Overall, Under Armour has a GF Score™ of 59/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Under Armour's Moat Score compare to COLM and FIGS?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Under Armour ranks #36 out of 1144 companies for Moat Score. This places Under Armour in the top 3% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Manufacturing - Apparel & Accessories company?
A good Moat Score depends on the Manufacturing - Apparel & Accessories industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Under Armour's current Moat Score is 4. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Under Armour stock overvalued right now?
Based on GuruFocus' analysis, Under Armour (UAA) is currently considered Fairly Valued. The stock's GF Value™ is $6.56, compared to a current price of $6.59 — trading 0.4% above its estimated fair value. The current Moat Score is 4. Under Armour's overall GF Score™ is 59/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Under Armour (UAA), the current Moat Score is 4 as of Jul. 02, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Under Armour (UAA) Overvalued in 2026?

Based on GuruFocus' analysis, Under Armour stock appears to be overvalued. The current stock price of $6.59 is trading 0.4% above its estimated GF Value™ of $6.56. GuruFocus considers Under Armour to be Fairly Valued.

Key valuation signals for UAA:

  • Moat Score: 4
  • GF Value™: $6.56 vs. price of $6.59 (0.4% above fair value)
  • GF Score™: 59/100 with 3 warning signs

No single metric tells the full story. See the UAA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Under Armour Business Description

Address 101 Performance Drive, Baltimore, MD, USA, 21230
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
59GF Score

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$6.59
Price
$6.56
GF Value