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VPR Brands LPVPRB -1.15%42 Gross Margin % is 23.97% as of Mar. 2026, which is 28% below its 10-year median of 33.41. GuruFocus rates VPRB with a GF Score™ of 42/100 and a GF Value™ of $0.03 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 47 Tobacco Products companies, VPR Brands LP ranks worse than 55.32% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
VPR Brands LP had a gross margin of 23.97% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
VPR Brands LP Gross Margin % Related Terms
VPR Brands LP Gross Margin % Historical Data
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The historical data trend for VPR Brands LP's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VPRB vs ECGS, LIFD, GNLN: Gross Margin % Comparison
For the Tobacco subindustry, VPR Brands LP's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
VPR Brands LP Gross Margin % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, VPR Brands LP's Gross Margin % distribution charts can be found below:
* The bar in red indicates where VPR Brands LP's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
VPR Brands LP (VPRB) has a Gross Margin % of 23.97% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on VPR Brands LP and its competitors. This is 28% below median its historical median of 33.41. Over the past decade, VPR Brands LP's Gross Margin % has ranged from 27.01 to 49.53. According to the industry distribution chart, VPR Brands LP ranks #26 out of 47 companies in the Tobacco Products industry, placing it in the top 55.3%.
Is VPR Brands LP's Gross Margin % too high?
VPR Brands LP's current Gross Margin % of 23.97% is 28% below median its 10-year median of 33.41. Over the past 10 years, this metric has ranged from a low of 27.01 to a high of 49.53. The Tobacco Products industry median Gross Margin % is 33.29. VPR Brands LP's value of 23.97% is 28% below this industry median. Based on the distribution chart, VPR Brands LP ranks #26 out of 47 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, VPR Brands LP has a GF Score™ of 42/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does VPR Brands LP's Gross Margin % compare to ECGS and LIFD?
According to the Tobacco Products industry distribution chart, VPR Brands LP ranks #26 out of 47 companies for Gross Margin %. This places VPR Brands LP in the lower half of its industry. The industry median Gross Margin % is 33.29. VPR Brands LP's value of 23.97% is 28% below this benchmark. Historically, VPR Brands LP's own Gross Margin % has ranged from 27.01 to 49.53 over the past decade. While the company's 10-year median is 33.41 vs. the industry median of 33.29, VPR Brands LP has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Tobacco Products company?
The median Gross Margin % among Tobacco Products companies is 33.29, based on 47 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. VPR Brands LP's current Gross Margin % of 23.97% is 28% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on VPR Brands LP and its competitors. For the Tobacco Products industry, the median Gross Margin % is 33.29 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. VPR Brands LP's current Gross Margin % is 23.97%, which is 28% below median its own 10-year median of 33.41. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is VPR Brands LP stock overvalued right now?
Based on GuruFocus' analysis, VPR Brands LP (VPRB) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.03, compared to a current price of $0.12 — trading 300% above its estimated fair value. The current Gross Margin % is 23.97%, which is 28% below median its 10-year median of 33.41 and 28% below the Tobacco Products industry median of 33.29. VPR Brands LP's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For VPR Brands LP (VPRB), the current Gross Margin % is 23.97% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is VPR Brands LP (VPRB) Overvalued in 2026?
Based on GuruFocus' analysis, VPR Brands LP stock appears to be overvalued.
The current stock price of $0.12 is trading 300% above its estimated GF Value™ of $0.03.
GuruFocus considers VPR Brands LP to be Significantly Overvalued.
Key valuation signals for VPRB:
Gross Margin %: 23.97% (28% below median its 10-year median of 33.41)
GF Value™: $0.03 vs. price of $0.12 (300% above fair value)
Industry Position: 28% below the Tobacco Products median (#26 of 47)
No single metric tells the full story. See the VPRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
VPR Brands LP is engaged in the business of design, market, and distribution of electronic cigarettes, personal vaporizer, and electronic cigarette e liquids. The company markets and sells its products under Helium, Honeystick, Vaporin, and Vaporx brand names. It also sells CBD products under the Goldline brand. The firm has a portfolio of electronic cigarette, electronic cigar, personal vaporizer and pocket lighter industry. The brands of the company include: Vape Honeystick, Dissim, and CartDub.
42GF Score
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