Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
VPR Brands LPVPRB -1.15%42 Operating Margin % is -80.00% as of Mar. 2026. GuruFocus rates VPRB with a GF Score™ of 42/100 and a GF Value™ of $0.03 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 48 Tobacco Products companies, VPR Brands LP ranks worse than 85.42% on this metric.
Operating Margin % is calculated as Operating Income divided by its Revenue. VPR Brands LP's Operating Income for the
three
months ended in Mar. 2026 was $-0.46 Mil. VPR Brands LP's Revenue for the
three
months ended in Mar. 2026 was $0.58 Mil. Therefore, VPR Brands LP's Operating Margin % for the quarter that ended in Mar. 2026 was -80.00%.
The historical rank and industry rank for VPR Brands LP's Operating Margin % or its related term are showing as below:
VPRB'
s Operating Margin % Range Over the Past 10 Years
Min: -50.51 Med: -8.48 Max: 27.11
Current: -50.51
VPRB's Operating Margin % is ranked worse than 85.42% of 48
companies
in the Tobacco Products industry
Industry Median: 9.365
vs VPRB: -50.51
VPR Brands LP's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.
VPR Brands LP's Operating Income for the
three
months ended in Mar. 2026 was $-0.46 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2026 was $-1.65 Mil.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
VPR Brands LP Operating Margin % Related Terms
VPR Brands LP Operating Margin % Historical Data
* Premium members only.
The historical data trend for VPR Brands LP's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VPRB vs ECGS, LIFD, GNLN: Operating Margin % Comparison
For the Tobacco subindustry, VPR Brands LP's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
VPR Brands LP Operating Margin % vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, VPR Brands LP's Operating Margin % distribution charts can be found below:
* The bar in red indicates where VPR Brands LP's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
VPR Brands LP's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
VPR Brands LP (VPRB) has a Operating Margin % of -80.00% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on VPR Brands LP and its competitors. According to the industry distribution chart, VPR Brands LP ranks #41 out of 48 companies in the Tobacco Products industry, placing it in the top 85.4%.
Is VPR Brands LP's Operating Margin % too high?
VPR Brands LP's current Operating Margin % is -80.00%. Based on the distribution chart, VPR Brands LP ranks #41 out of 48 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, VPR Brands LP has a GF Score™ of 42/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does VPR Brands LP's Operating Margin % compare to ECGS and LIFD?
According to the Tobacco Products industry distribution chart, VPR Brands LP ranks #41 out of 48 companies for Operating Margin %. This places VPR Brands LP in the lower half of its industry. The industry median Operating Margin % is 9.37. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Tobacco Products company?
The median Operating Margin % among Tobacco Products companies is 9.37, based on 48 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on VPR Brands LP and its competitors. For the Tobacco Products industry, the median Operating Margin % is 9.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. VPR Brands LP's current Operating Margin % is -80.00%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is VPR Brands LP stock overvalued right now?
Based on GuruFocus' analysis, VPR Brands LP (VPRB) is currently considered Significantly Overvalued. The stock's GF Value™ is $0.03, compared to a current price of $0.12 — trading 300% above its estimated fair value. The current Operating Margin % is -80.00%. VPR Brands LP's overall GF Score™ is 42/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For VPR Brands LP (VPRB), the current Operating Margin % is -80.00% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is VPR Brands LP (VPRB) Overvalued in 2026?
Based on GuruFocus' analysis, VPR Brands LP stock appears to be overvalued.
The current stock price of $0.12 is trading 300% above its estimated GF Value™ of $0.03.
GuruFocus considers VPR Brands LP to be Significantly Overvalued.
Key valuation signals for VPRB:
Operating Margin %: -80.00%
GF Value™: $0.03 vs. price of $0.12 (300% above fair value)
No single metric tells the full story. See the VPRB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
VPR Brands LP is engaged in the business of design, market, and distribution of electronic cigarettes, personal vaporizer, and electronic cigarette e liquids. The company markets and sells its products under Helium, Honeystick, Vaporin, and Vaporx brand names. It also sells CBD products under the Goldline brand. The firm has a portfolio of electronic cigarette, electronic cigar, personal vaporizer and pocket lighter industry. The brands of the company include: Vape Honeystick, Dissim, and CartDub.
42GF Score
Get the complete analysis for VPRB
Operating Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
VPRB has been successfully added to your 
