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Localiza Rent A Car (BSP:RENT3) Gross Margin % : 30.82% (As of Dec. 2023)


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What is Localiza Rent A Car Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Localiza Rent A Car's Gross Profit for the three months ended in Dec. 2023 was R$2,437 Mil. Localiza Rent A Car's Revenue for the three months ended in Dec. 2023 was R$7,909 Mil. Therefore, Localiza Rent A Car's Gross Margin % for the quarter that ended in Dec. 2023 was 30.82%.


The historical rank and industry rank for Localiza Rent A Car's Gross Margin % or its related term are showing as below:

BSP:RENT3' s Gross Margin % Range Over the Past 10 Years
Min: 24.62   Med: 28.84   Max: 43.1
Current: 37.05


During the past 13 years, the highest Gross Margin % of Localiza Rent A Car was 43.10%. The lowest was 24.62%. And the median was 28.84%.

BSP:RENT3's Gross Margin % is ranked better than
52.97% of 993 companies
in the Business Services industry
Industry Median: 34.8 vs BSP:RENT3: 37.05

Localiza Rent A Car had a gross margin of 30.82% for the quarter that ended in Dec. 2023 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Localiza Rent A Car was 5.70% per year.


Localiza Rent A Car Gross Margin % Historical Data

The historical data trend for Localiza Rent A Car's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Localiza Rent A Car Gross Margin % Chart

Localiza Rent A Car Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 24.62 28.12 43.10 37.38 28.62

Localiza Rent A Car Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 33.50 45.31 42.92 30.57 30.82

Competitive Comparison of Localiza Rent A Car's Gross Margin %

For the Rental & Leasing Services subindustry, Localiza Rent A Car's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Localiza Rent A Car's Gross Margin % Distribution in the Business Services Industry

For the Business Services industry and Industrials sector, Localiza Rent A Car's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Localiza Rent A Car's Gross Margin % falls into.



Localiza Rent A Car Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Localiza Rent A Car's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=8272.1 / 28902.284
=(Revenue - Cost of Goods Sold) / Revenue
=(28902.284 - 20630.206) / 28902.284
=28.62 %

Localiza Rent A Car's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=2437.2 / 7908.5
=(Revenue - Cost of Goods Sold) / Revenue
=(7908.5 - 5471.251) / 7908.5
=30.82 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Localiza Rent A Car  (BSP:RENT3) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Localiza Rent A Car had a gross margin of 30.82% for the quarter that ended in Dec. 2023 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Localiza Rent A Car Gross Margin % Related Terms

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Localiza Rent A Car (BSP:RENT3) Business Description

Traded in Other Exchanges
Address
Avenida Bernardo Vasconcelo, No 377 - Cachoeirinha, Belo Horizonte, MG, BRA, 31150-900
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its fleet to the general public, and offers a franchise model. Franchisees account for roughly half of Localize's car rental locations, while the majority of cars accessible with Localize are owned by the company. The fleet rental division has long-term agreements with companies that come up for renewal roughly every two to three years. The car rental segment delivers three-quarters of yearly revenue, and fleet rental makes up the rest, with an insignificant share contributed by the franchise management division.

Localiza Rent A Car (BSP:RENT3) Headlines

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