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Goodwill to Asset ratio measures how much goodwill a company is recording compared to the total level of its assets. Localiza Rent A Car's Goodwill for the quarter that ended in Jun. 2026 was R$8,307 Mil. Localiza Rent A Car's Total Assets for the quarter that ended in Jun. 2026 was R$90,820 Mil.
Therefore, Localiza Rent A Car's Goodwill to Asset Ratio for the quarter that ended in Jun. 2026 was 0.09.
Localiza Rent A Car (BSP:RENT3) Goodwill-to-Asset Explanation
If the goodwill-to-asset ratio increases, it can mean that the company is recording a proportionately higher amount of goodwill, assuming total assets are remaining constant. It is generally good to see a company increasing its assets regularly; however, if these increases are coming from intangible assets, such as goodwill, the increases may not be as good.
Increases in the goodwill-to-asset ratio might suggest that a company has been aggressively acquiring other firms or has seen its tangible assets decrease in value. When a large portion of total assets are attributable to intangible assets (such as goodwill), the company may be at risk of having that portion of its asset base wiped out quickly if it must record any goodwill impairments. Decreases in the goodwill-to-assets ratio suggest that the company has either written down some goodwill or increased its tangible assets.
Asset needs vary from industry to industry. This is why comparing goodwill-to-assets ratios is generally most meaningful among companies within the same industry. By comparing a company's goodwill to assets ratio to those of other companies within the same industry, investors can get a feel for how a company is managing its goodwill.
Localiza Rent A Car Goodwill-to-Asset Related Terms
Localiza Rent A Car Goodwill-to-Asset Historical Data
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The historical data trend for Localiza Rent A Car's Goodwill-to-Asset can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
BSP:RENT3 vs URI, SUNB, AER: Goodwill-to-Asset Comparison
For the Rental & Leasing Services subindustry, Localiza Rent A Car's Goodwill-to-Asset, along with its competitors' market caps and Goodwill-to-Asset data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Localiza Rent A Car Goodwill-to-Asset vs Business Services Industry
For the Business Services industry and Industrials sector, Localiza Rent A Car's Goodwill-to-Asset distribution charts can be found below:
* The bar in red indicates where Localiza Rent A Car's Goodwill-to-Asset falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Localiza Rent A Car (BSP:RENT3) has a Goodwill-to-Asset of 0.09 as of Jun. 2026. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Localiza Rent A Car and its competitors.
Is Localiza Rent A Car's Goodwill-to-Asset too high?
Localiza Rent A Car's current Goodwill-to-Asset is 0.09. Overall, Localiza Rent A Car has a GF Score™ of 89/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Goodwill-to-Asset compare to URI and SUNB?
Localiza Rent A Car's Goodwill-to-Asset of 0.09 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Goodwill-to-Asset for a Business Services company?
A good Goodwill-to-Asset depends on the Business Services industry context. However, Goodwill-to-Asset should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Goodwill-to-Asset mean?
A high Goodwill-to-Asset can signal that a stock is expensive relative to its fundamentals. Goodwill-to-Asset Ratio is the total goodwill from acquisitions divided by total assets. View historical data on Localiza Rent A Car and its competitors. Localiza Rent A Car's current Goodwill-to-Asset is 0.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT3) is currently considered Possible Value Trap. The stock's GF Value™ is R$53.46, compared to a current price of R$36.36 — trading 32% below its estimated fair value. The current Goodwill-to-Asset is 0.09. Localiza Rent A Car's overall GF Score™ is 89/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Goodwill-to-Asset calculated?
Goodwill-to-Asset is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT3), the current Goodwill-to-Asset is 0.09 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Localiza Rent A Car (BSP:RENT3) Overvalued in 2026?
Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued.
The current stock price of R$36.36 is trading 32% below its estimated GF Value™ of R$53.46.
GuruFocus considers Localiza Rent A Car to be Possible Value Trap.
Key valuation signals for BSP:RENT3:
Goodwill-to-Asset: 0.09
GF Value™: R$53.46 vs. price of R$36.36 (32% below fair value)
No single metric tells the full story. See the BSP:RENT3 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
89GF Score
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