Localiza Rent A Car (BSP:RENT3) Intrinsic Value: DCF (Earnings Based): R$94.81 (As of Sep. 14, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:RENT3 Localiza Rent A Car SA BSP:RENT3
94 GF Score
Price R$35.80
GF Value R$53.63
Valuation Possible Value Trap
! 8 Warning Signs
View Full Analysis

What is Localiza Rent A Car Intrinsic Value: DCF (Earnings Based)?

Localiza Rent A Car BSP:RENT3 -2.74% 94 Intrinsic Value: DCF (Earnings Based) is R$94.81 as of Sep. 14, 2026. GuruFocus rates BSP:RENT3 with a GF Score™ of 94/100 and a GF Value™ of R$53.63 (Possible Value Trap). The stock has 8 warning signs investors should review. Among 170 Business Services companies, Localiza Rent A Car ranks better than 85.88% on this metric.

As of today (2026-09-14), Localiza Rent A Car's intrinsic value calculated from the Discounted Earnings model is R$94.81.

Note: Discounted Earnings model is only suitable for predictable companies (Business Predictability Rank higher than 1-Star). If the company's predictability rank is 1-Star or Not Rated, result may not be accurate due to the low predictability of business and the data will not be stored into our database.

Localiza Rent A Car's Predictability Rank is 4.5-Stars.

Margin of Safety (Earnings Based) using Discounted Earnings model for Localiza Rent A Car is 62.24%.

The historical rank and industry rank for Localiza Rent A Car's Intrinsic Value: DCF (Earnings Based) or its related term are showing as below:

BSP:RENT3' s Price-to-DCF (Earnings Based) Range Over the Past 10 Years
Min: 0.38   Med: 0.87   Max: 1.7
Current: 0.38

During the past 13 years, the highest Price-to-Intrinsic-Value-DCF (Earnings Based) Ratio of Localiza Rent A Car was 1.70. The lowest was 0.38. And the median was 0.87.

BSP:RENT3's Price-to-DCF (Earnings Based) is ranked better than
85.88% of 170 companies
in the Business Services industry
Industry Median: 0.815 vs BSP:RENT3: 0.38

Localiza Rent A Car  (BSP:RENT3) Intrinsic Value: DCF (Earnings Based) Explanation

Unlike valuation methods such as Net Current Asset Value, Tangible Book Value per Share, Graham Number, Median Ratio etc, discounted Cash Flow model evaluates the companies based on their future earnings power instead of their assets.


Be Aware

What you need to know about Discounted Earnings model:

1. The Discounted Earnings model evaluates a company based on its future earnings power
2. Growth is taken into account; therefore a faster growth company is worth more if everything else is the same.
3. Since we are projecting future growth, it is assumed that the company will grow at the same rate as it did during the past 10 years. Therefore this model works better for the companies that are relatively consistent performers.
4. The Discounted Earnings model works poorly for inconsistent performers like cyclicals.
5. Your expected return from the investment is a reasonable discount rate assumption.
6. A larger margin of safety should be required for companies with less predictable businesses.

You can screen for stocks that trade below their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) with the GuruFocus All-in-One Screener. Companies with a high Predictability Rank that trade at a discount to their Intrinsic Value: DCF (FCF Based) and Intrinsic Value: DCF (Earnings Based) can be found in the screen of Undervalued Predictable Companies.


Localiza Rent A Car Intrinsic Value: DCF (Earnings Based) Related Terms


Localiza Rent A Car Intrinsic Value: DCF (Earnings Based) Historical Data

* Premium members only.

The historical data trend for Localiza Rent A Car's Intrinsic Value: DCF (Earnings Based) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Localiza Rent A Car Intrinsic Value: DCF (Earnings Based) Chart

Localiza Rent A Car Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intrinsic Value: DCF (Earnings Based)
Get a 7-Day Free Trial Premium Member Only Premium Member Only 92.02 63.94 74.73 64.00 64.27

Localiza Rent A Car Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Intrinsic Value: DCF (Earnings Based) Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 80.92 68.58 64.27 65.67 94.81

BSP:RENT3 vs URI, SUNB, AER: Intrinsic Value: DCF (Earnings Based) Comparison

For the Rental & Leasing Services subindustry, Localiza Rent A Car's Price-to-DCF (Earnings Based), along with its competitors' market caps and Price-to-DCF (Earnings Based) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Localiza Rent A Car Price-to-DCF (Earnings Based) vs Business Services Industry

For the Business Services industry and Industrials sector, Localiza Rent A Car's Price-to-DCF (Earnings Based) distribution charts can be found below:

* The bar in red indicates where Localiza Rent A Car's Price-to-DCF (Earnings Based) falls into.


BSP:RENT3
94GF Score
Localiza Rent A Car SA BSP:RENT3
Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Localiza Rent A Car Intrinsic Value: DCF (Earnings Based) Calculation

This is the intrinsic value calculated from the Discounted Earnings model with default parameters. The calculation method is the same as Discounted Cash Flow model except earnings are used in the calculation instead of free cash flow. This is the default method of calculation with GuruFocus DCF calculator.

Usually a two-stage model is used in calculating the intrinsic value with discounted cash flow model. The first stage is called growth stage; the second is called the terminal stage. In the growth stage the company grows at a faster rate. Because it cannot grow at that rate forever, a lower rate is used for the terminal stage.

GuruFocus DCF calculator is a two-stage model. The default values are defined as:

1. Discount Rate: d = 11%
A reasonable discount rate assumption should be at least the long term average return of the stock market, which can be estimated from risk free rate plus risk premium of stock market. GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate and rounded up to the nearest integer. It is updated daily. The current risk-free rate is 4.97%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default. Then we added a risk premium of 6% to get the estimated discount rate. Some investors use their expected rate of return, which is also reasonable. A typical discount rate can be anywhere between 6% - 20%.

2. Growth Rate in the growth stage: g1 = 15.40%
The Growth Rate in the growth stage is initially set as the default 10-Year EPS without NRI Growth Rate. In cases where the 10-year growth rate is unavailable, it defaults to using the 5-Year EPS without NRI Growth Rate. If both the 10-year and 5-year growth rates are unavailable, the system defaults to the 3-Year EPS without NRI Growth Rate.
However, it's important to note that there is a growth rate range. If the calculated growth rate exceeds 20%, it will be capped at 20%. Conversely, if the calculated growth rate falls below 5%, it will be adjusted to 5% to maintain a reasonable range.
=> Localiza Rent A Car's average EPS without NRI Growth Rate in the past 10 years was 15.40%, which is between 5% and 20%. => GuruFocus defaults => Growth Rate: 15.40%

3. Years of Growth Stage: y1 = 10

4. Terminal Growth Rate: g2 = 4%

5. Years of Terminal Growth: y2 = 10

6. EPS without NRI: eps without nri = R$4.131.
GuruFocus DCF calculator is actually a Discounted Earnings calculator, EPS without NRI is used as the default. The reason we are doing this is we found that historically stock prices are more correlated with earnings than free cash flow.

All of the default settings can be changed and the results are calculated automatically.

Localiza Rent A Car's Intrinsic Value: DCF (Earnings Based) for today is calculated as:

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[(1+g1)/(1+d)+(1+g1)^2/(1+d)^2+...+(1+g1)^10/(1+d)^10]
+(1+g1)^10/(1+d)^10*[(1+g2)/(1+d)+(1+g2)^2/(1+d)^2+...+(1+g2)^10/(1+d)^10]}

set x = (1+g1)/(1+d) = (1+0.154)/(1+0.11) = 1.0396396396396
and y = (1+g2)/(1+d) = (1+0.04)/(1+0.11) = 0.93693693693694

Intrinsic Value: DCF (Earnings Based)=EPS without NRI*{[x+x^2+...+x^10]+x^10*[y+y^2+...+y^10]}
=EPS without NRI*[x*(1-x^10)/(1-x)+x^10*y*(1-y^10)/(1-y)]
=4.131*22.952
=94.81

Margin of Safety % (DCF Earnings Based)=(Intrinsic Value: DCF (Earnings Based)-Current Price)/Intrinsic Value: DCF (Earnings Based)
=(94.81-35.80)/94.81
=62.24 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

What does a Intrinsic Value: DCF (Earnings Based) of R$94.81 mean?
Localiza Rent A Car (BSP:RENT3) has a Intrinsic Value: DCF (Earnings Based) of R$94.81 as of Sep. 14, 2026. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Localiza Rent A Car and its competitors. According to the industry distribution chart, Localiza Rent A Car ranks #24 out of 170 companies in the Business Services industry, placing it in the top 14.1%.
Is Localiza Rent A Car's Intrinsic Value: DCF (Earnings Based) too high?
Localiza Rent A Car's current Intrinsic Value: DCF (Earnings Based) is R$94.81. Based on the distribution chart, Localiza Rent A Car ranks #24 out of 170 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Localiza Rent A Car has a GF Score™ of 94/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's Intrinsic Value: DCF (Earnings Based) compare to URI and SUNB?
According to the Business Services industry distribution chart, Localiza Rent A Car ranks #24 out of 170 companies for Intrinsic Value: DCF (Earnings Based). This places Localiza Rent A Car in the top 14% of its industry — outperforming the majority of peers. The industry median Intrinsic Value: DCF (Earnings Based) is 0.82. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intrinsic Value: DCF (Earnings Based) for a Business Services company?
The median Intrinsic Value: DCF (Earnings Based) among Business Services companies is 0.82, based on 170 companies in the industry. Companies in the top quartile (top 25%) have a Intrinsic Value: DCF (Earnings Based) significantly above this median, while those in the bottom quartile fall well below. However, Intrinsic Value: DCF (Earnings Based) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intrinsic Value: DCF (Earnings Based) mean?
A high Intrinsic Value: DCF (Earnings Based) can signal that a stock is expensive relative to its fundamentals. Intrinsic Value: DCF (Earnings Based) is the stock value based on a two-stage discounted earnings model. View historical data on Localiza Rent A Car and its competitors. For the Business Services industry, the median Intrinsic Value: DCF (Earnings Based) is 0.82 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Localiza Rent A Car's current Intrinsic Value: DCF (Earnings Based) is R$94.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT3) is currently considered Possible Value Trap. The stock's GF Value™ is R$53.63, compared to a current price of R$35.80 — trading 33.2% below its estimated fair value. The current Intrinsic Value: DCF (Earnings Based) is R$94.81. Localiza Rent A Car's overall GF Score™ is 94/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intrinsic Value: DCF (Earnings Based) calculated?
Intrinsic Value: DCF (Earnings Based) is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT3), the current Intrinsic Value: DCF (Earnings Based) is R$94.81 as of Sep. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Localiza Rent A Car (BSP:RENT3) Overvalued in 2026?

Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued. The current stock price of R$35.80 is trading 33.2% below its estimated GF Value™ of R$53.63. GuruFocus considers Localiza Rent A Car to be Possible Value Trap.

Key valuation signals for BSP:RENT3:

  • Intrinsic Value: DCF (Earnings Based): R$94.81
  • GF Value™: R$53.63 vs. price of R$35.80 (33.2% below fair value)
  • GF Score™: 94/100 with 8 warning signs

No single metric tells the full story. See the BSP:RENT3 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Localiza Rent A Car Business Description

Other Exchanges LZRFY:USARENT4:Brazil
Address Avenida Bernardo Vasconcelos, No. 377 - Cachoeirinha, Belo Horizonte, MG, BRA, 31150-000
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
94GF Score

Get the complete analysis for BSP:RENT3

Intrinsic Value: DCF (Earnings Based) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$35.80
Price
R$53.63
GF Value