Localiza Rent A Car (BSP:RENT3) GF Value Rank: 8 (As of Jul. 29, 2026) — 33% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSP:RENT3 Localiza Rent A Car SA BSP:RENT3
94 GF Score
Price R$38.37
GF Value R$56.29
Valuation Possible Value Trap
! 9 Warning Signs
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What is Localiza Rent A Car GF Value Rank?

Localiza Rent A Car BSP:RENT3 +1.72% 94 GF Value Rank is 8 as of Jul. 29, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates BSP:RENT3 with a GF Score™ of 94/100 and a GF Value™ of R$56.29 (Possible Value Trap). The stock has 9 warning signs investors should review.

Localiza Rent A Car has the GF Value Rank of 8.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Localiza Rent A Car GF Value Rank Related Terms


BSP:RENT3 vs URI, SUNB, AER: GF Value Rank Comparison

For the Rental & Leasing Services subindustry, Localiza Rent A Car's GF Value Rank, along with its competitors' market caps and GF Value Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Localiza Rent A Car GF Value Rank vs Business Services Industry

For the Business Services industry and Industrials sector, Localiza Rent A Car's GF Value Rank distribution charts can be found below:

* The bar in red indicates where Localiza Rent A Car's GF Value Rank falls into.


BSP:RENT3
94GF Score
Localiza Rent A Car SA BSP:RENT3
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Value Rank →
What does a GF Value Rank of 8 mean?
Localiza Rent A Car (BSP:RENT3) has a GF Value Rank of 8 as of Jul. 29, 2026. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Localiza Rent A Car and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, Localiza Rent A Car's GF Value Rank has ranged from 2.00 to 10.00.
Is Localiza Rent A Car's GF Value Rank too high?
Localiza Rent A Car's current GF Value Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, Localiza Rent A Car has a GF Score™ of 94/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Localiza Rent A Car's GF Value Rank compare to URI and SUNB?
Localiza Rent A Car's GF Value Rank of 8 can be compared against companies in the Business Services industry. Historically, Localiza Rent A Car's own GF Value Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Value Rank for a Business Services company?
A good GF Value Rank depends on the Business Services industry context. However, GF Value Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Value Rank mean?
A high GF Value Rank can signal that a stock is expensive relative to its fundamentals. GF Value Rank is given based on historical multiples along with past returns, growth and future estimates of the business' performance. View historical data on Localiza Rent A Car and its competitors. Localiza Rent A Car's current GF Value Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Localiza Rent A Car stock overvalued right now?
Based on GuruFocus' analysis, Localiza Rent A Car (BSP:RENT3) is currently considered Possible Value Trap. The stock's GF Value™ is R$56.29, compared to a current price of R$38.37 — trading 31.8% below its estimated fair value. The current GF Value Rank is 8, which is 33% above median its 10-year median of 6.00. Localiza Rent A Car's overall GF Score™ is 94/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Value Rank calculated?
GF Value Rank is calculated from a company's financial statements. For Localiza Rent A Car (BSP:RENT3), the current GF Value Rank is 8 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Localiza Rent A Car (BSP:RENT3) Overvalued in 2026?

Based on GuruFocus' analysis, Localiza Rent A Car stock appears to be undervalued. The current stock price of R$38.37 is trading 31.8% below its estimated GF Value™ of R$56.29. GuruFocus considers Localiza Rent A Car to be Possible Value Trap.

Key valuation signals for BSP:RENT3:

  • GF Value Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: R$56.29 vs. price of R$38.37 (31.8% below fair value)
  • GF Score™: 94/100 with 9 warning signs

No single metric tells the full story. See the BSP:RENT3 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Localiza Rent A Car Business Description

Other Exchanges LZRFY:USARENT4:Brazil
Address Avenida Bernardo Vasconcelos, No. 377 - Cachoeirinha, Belo Horizonte, MG, BRA, 31150-000
Localiza Rent A Car SA is a car rental service provider with the majority of its operations in Brazil. Through its subsidiaries, the company rents cars to individuals, manages corporate car fleets, sells its decommissioned fleet, and operates a franchise business. The company has two reportable operating segments: Car Rental and Fleet Management. Maximum revenue is generated from the Car Rental segment, which is responsible for car rentals and for stipulating insurance and managing car claims for insurance companies. This segment is also responsible for the administration and granting of franchises and the right to use the Localiza brand in geographically defined markets. Geographically, the company operates across different regions in Latin America.
94GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

R$38.37
Price
R$56.29
GF Value