Associated Banc-Corp (Associated Banc-Corp) Intangible Assets : $1,228 Mil (As of Mar. 2024)

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What is Associated Banc-Corp Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Associated Banc-Corp's intangible assets for the quarter that ended in Mar. 2024 was $1,228 Mil.

Associated Banc-Corp Intangible Assets Historical Data

The historical data trend for Associated Banc-Corp's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Associated Banc-Corp Intangible Assets Chart

Associated Banc-Corp Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

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1,331.84

1,219.52

1,217.95

1,231.63

1,229.85

Associated Banc-Corp Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial															1,226.55	1,230.32	1,236.80	1,229.85	1,228.49

Associated Banc-Corp Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Associated Banc-Corp (NYSE:ASB) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Associated Banc-Corp Intangible Assets Related Terms

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Associated Banc-Corp (Associated Banc-Corp) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Financial Services » Banks » Associated Banc-Corp (NYSE:ASB) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

ASBpF.PFD:USA ASBpE.PFD:USA

Address

433 Main Street, Green Bay, WI, USA, 54301

Website

https://www.associatedbank.com

Associated Banc-Corp is a bank holding company. The company through its subsidiaries provides a broad array of banking and nonbanking products and services to individuals and businesses. The company operates in three reportable segments; Corporate and Commercial Specialty; Community, Consumer, and Business; and Risk Management and Shared Services. The majority of its revenue is derived from the Corporate and Commercial Specialty and Community, Consumer, and Business segments.

Executives

John A. Utz	officer: Executive Vice President	ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
David L Stein	officer: Executive Vice President	433 MAIN STREET, GREEN BAY WI 54301
Jayne C Hladio	officer: EVP, President Private Wealth	C/O ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
Randall J. Erickson	officer: Executive Vice President	C/O ASSOCIATED BANC-CORP, 1200 HANSEN ROAD, GREEN BAY WI 54304
Michael J Haddad	director	C/O ASSOCIATED BANC CORP, 433 MAIN STREET, GREEN BAY WI 54301
Andrew J Harmening	director, officer: President & CEO	ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
Karen Beckwith	director	433 MAIN STREET, C/O ASSOCIATED BANC-CORP, GREEN BAY WI 54301
Eileen A Kamerick	director	200 NORTH ADAMS STREET, GREEN BAY WI 54301
John B Williams	director	C/O ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
Terry Lynn Williams	officer: Chief Information Officer	C/O ASSOCIATED BANC CORP, 433 MAIN STREET, GREEN BAY WI 54301
Tammy C. Stadler	officer: Principal Accounting Officer	330 E. KILBOURN, SUITE 200, MILWAUKEE WI 53202
Derek S. Meyer	officer: EVP, Chief Financial Officer	C/O ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
Bryan Carson	officer: Executive Vice President	C/O ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301
Matthew R Braeger	officer: Executive Vice President	433 MAIN STREET, GREEN BAY WI 54301
John P Thayer	officer: Executive Vice President	C/O ASSOCIATED BANC-CORP, 433 MAIN STREET, GREEN BAY WI 54301