Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Hertz Global Holdings's intangible assets for the quarter that ended in Mar. 2026 was $3,909 Mil.
Hertz Global Holdings (NAS:HTZ) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Hertz Global Holdings Intangible Assets Related Terms
Hertz Global Holdings Intangible Assets Historical Data
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The historical data trend for Hertz Global Holdings's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Hertz Global Holdings Intangible Assets Calculation
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Hertz Global Holdings (HTZ) has a Intangible Assets of $3,909 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Hertz Global Holdings and its competitors.
Is Hertz Global Holdings' Intangible Assets too high?
Hertz Global Holdings' current Intangible Assets is $3,909 Mil. Overall, Hertz Global Holdings has a GF Score™ of 57/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Hertz Global Holdings' Intangible Assets compare to ALTG and MWG?
Hertz Global Holdings' Intangible Assets of $3,909 Mil can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Business Services company?
A good Intangible Assets depends on the Business Services industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Hertz Global Holdings and its competitors. Hertz Global Holdings's current Intangible Assets is $3,909 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hertz Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Hertz Global Holdings (HTZ) is currently considered Possible Value Trap. The stock's GF Value™ is $5.61, compared to a current price of $2.12 — trading 62.3% below its estimated fair value. The current Intangible Assets is $3,909 Mil. Hertz Global Holdings' overall GF Score™ is 57/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Hertz Global Holdings (HTZ), the current Intangible Assets is $3,909 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Hertz Global Holdings (HTZ) Overvalued in 2026?
Based on GuruFocus' analysis, Hertz Global Holdings stock appears to be undervalued.
The current stock price of $2.12 is trading 62.3% below its estimated GF Value™ of $5.61.
GuruFocus considers Hertz Global Holdings to be Possible Value Trap.
Key valuation signals for HTZ:
Intangible Assets: $3,909 Mil
GF Value™: $5.61 vs. price of $2.12 (62.3% below fair value)
No single metric tells the full story. See the HTZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Hertz Global Holdings Inc is engaged principally in the business of renting vehicles through its Hertz, Dollar and Thrifty brands. The company has two reportable segments: i) Americas RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in the U.S., Canada, Latin America and the Caribbean, ii) International RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in locations other than the U.S., Canada, Latin America and the Caribbean. The company maintains a substantial network of company-operated rental locations, a majority of which are in Europe, and has franchisees and partners that operate rental locations under brands. Geographical markets include North America, Europe, Pacific Asia, Middle East and Africa, and Latin America.
57GF Score
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