HTZ (Hertz Global Holdings) Moat Score: 3/10 (As of Jun. 24, 2026)


HTZ Hertz Global Holdings Inc HTZ
70 GF Score
Price $2.99
GF Value $5.58
Valuation Possible Value Trap
! 9 Warning Signs
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What is Hertz Global Holdings Moat Score?

Hertz Global Holdings HTZ -41.01% 70 Moat Score is 3 as of Jun. 24, 2026. GuruFocus rates HTZ with a GF Score™ of 70/100 and a GF Value™ of $5.58 (Possible Value Trap). The stock has 9 warning signs investors should review. Among 1,094 Business Services companies, Hertz Global Holdings ranks better than 88.48% on this metric.

Hertz Global Holdings has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Hertz Global Holdings has No Moat: Hertz has very weak advantages with limited brand strength and customer loyalty. It faces intense competition and lacks significant cost advantages or regulatory barriers, resulting in a transient competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Hertz Global Holdings might have No Moat - Very weak/transient advantages.

Hertz Global Holdings  (NAS:HTZ) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Hertz Global Holdings Moat Score Related Terms

HTZ vs VSTS, PRG, WLFC: Moat Score Comparison

For the Rental & Leasing Services subindustry, Hertz Global Holdings's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Hertz Global Holdings Moat Score vs Business Services Industry

For the Business Services industry and Industrials sector, Hertz Global Holdings's Moat Score distribution charts can be found below:

* The bar in red indicates where Hertz Global Holdings's Moat Score falls into.


HTZ
70GF Score
Hertz Global Holdings Inc HTZ
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Hertz Global Holdings (HTZ) has a Moat Score of 3 as of Jun. 24, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Hertz Global Holdings ranks #126 out of 1094 companies in the Business Services industry, placing it in the top 11.5%.
Is Hertz Global Holdings' Moat Score too high?
Hertz Global Holdings' current Moat Score is 3. Based on the distribution chart, Hertz Global Holdings ranks #126 out of 1094 companies in the Business Services industry, which is in the top quartile — a strong position relative to peers. Overall, Hertz Global Holdings has a GF Score™ of 70/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Hertz Global Holdings' Moat Score compare to VSTS and PRG?
According to the Business Services industry distribution chart, Hertz Global Holdings ranks #126 out of 1094 companies for Moat Score. This places Hertz Global Holdings in the top 12% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Business Services company?
A good Moat Score depends on the Business Services industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Hertz Global Holdings's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hertz Global Holdings stock overvalued right now?
Based on GuruFocus' analysis, Hertz Global Holdings (HTZ) is currently considered Possible Value Trap. The stock's GF Value™ is $5.58, compared to a current price of $2.99 — trading 46.5% below its estimated fair value. The current Moat Score is 3. Hertz Global Holdings' overall GF Score™ is 70/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Hertz Global Holdings (HTZ), the current Moat Score is 3 as of Jun. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hertz Global Holdings (HTZ) Overvalued in 2026?

Based on GuruFocus' analysis, Hertz Global Holdings stock appears to be undervalued. The current stock price of $2.99 is trading 46.5% below its estimated GF Value™ of $5.58. GuruFocus considers Hertz Global Holdings to be Possible Value Trap.

Key valuation signals for HTZ:

  • Moat Score: 3
  • GF Value™: $5.58 vs. price of $2.99 (46.5% below fair value)
  • GF Score™: 70/100 with 9 warning signs

No single metric tells the full story. See the HTZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Hertz Global Holdings Business Description

Other Exchanges HTZ1:MexicoAZK0:Germany
Address 8501 Williams Road, 3rd Floor, Estero, FL, USA, 33928
Hertz Global Holdings Inc is engaged principally in the business of renting vehicles through its Hertz, Dollar and Thrifty brands. The company has two reportable segments: i) Americas RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in the U.S., Canada, Latin America and the Caribbean, ii) International RAC: Rental of vehicles, as well as sales of vehicles and value-added services, in locations other than the U.S., Canada, Latin America and the Caribbean. The company maintains a substantial network of company-operated rental locations, a majority of which are in Europe, and has franchisees and partners that operate rental locations under brands. Geographical markets include North America, Europe, Pacific Asia, Middle East and Africa, and Latin America.
70GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.99
Price
$5.58
GF Value