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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. JD Sports Fashion's intangible assets for the quarter that ended in Jan. 2026 was $2,924 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
JD Sports Fashion Intangible Assets Related Terms
JD Sports Fashion Intangible Assets Historical Data
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The historical data trend for JD Sports Fashion's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
JD Sports Fashion (JDDSF) has a Intangible Assets of $2,924 Mil as of Jan. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on JD Sports Fashion and its competitors.
Is JD Sports Fashion's Intangible Assets too high?
JD Sports Fashion's current Intangible Assets is $2,924 Mil. Overall, JD Sports Fashion has a GF Score™ of 74/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does JD Sports Fashion's Intangible Assets compare to TJX and ROST?
JD Sports Fashion's Intangible Assets of $2,924 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Cyclical company?
A good Intangible Assets depends on the Retail - Cyclical industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on JD Sports Fashion and its competitors. JD Sports Fashion's current Intangible Assets is $2,924 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is JD Sports Fashion stock overvalued right now?
Based on GuruFocus' analysis, JD Sports Fashion (JDDSF) is currently considered Significantly Undervalued. The stock's GF Value™ is $1.90, compared to a current price of $1.06 — trading 44.2% below its estimated fair value. The current Intangible Assets is $2,924 Mil. JD Sports Fashion's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For JD Sports Fashion (JDDSF), the current Intangible Assets is $2,924 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is JD Sports Fashion (JDDSF) Overvalued in 2026?
Based on GuruFocus' analysis, JD Sports Fashion stock appears to be undervalued.
The current stock price of $1.06 is trading 44.2% below its estimated GF Value™ of $1.90.
GuruFocus considers JD Sports Fashion to be Significantly Undervalued.
Key valuation signals for JDDSF:
Intangible Assets: $2,924 Mil
GF Value™: $1.90 vs. price of $1.06 (44.2% below fair value)
No single metric tells the full story. See the JDDSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
JD Sports Fashion PLC is a U.K. retailer of branded sportswear and fashionwear. The company has stores in the United Kingdom, mainland Europe, and outside Europe. The offering includes international brands, such as Adidas, Nike, and The North Face, and own-brand labels, such as McKenzie, Carbrini, Supply & Demand, and The Duffer of St George. The store network consists of various shops: Size?, Footpatrol, Chausport, Sprinter, Scotts, Tessuti, Cloggs, Mainline, and Ultimate Outdoors, among others. Stores are specialized: Footpatrol is a sneaker provider; Size? offers footwear, apparel, and accessories; and Chausport operates throughout France selling international footwear brands, such as Nike.
74GF Score
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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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