Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. JD Sports Fashion's selling, general, & admin. expense for the
six
months ended in Jan. 2026 was $3,402 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Jan. 2026 was $6,687 Mil.
JD Sports Fashion (OTCPK:JDDSF) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
JD Sports Fashion Selling, General, & Admin. Expense Related Terms
JD Sports Fashion Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for JD Sports Fashion's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
JD Sports Fashion Selling, General, & Admin. Expense Chart
JDDSF vs TJX, ROST, BURL: Selling, General, & Admin. Expense Comparison
For the Apparel Retail subindustry, JD Sports Fashion's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
JD Sports Fashion Selling, General, & Admin. Expense vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, JD Sports Fashion's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where JD Sports Fashion's Selling, General, & Admin. Expense falls into.
JD Sports Fashion Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Jan. 2026 adds up the semi-annually data reported by the company within the most recent 12 months, which was $6,687 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of $6,687 Mil mean?
JD Sports Fashion (JDDSF) has a Selling, General, & Admin. Expense of $6,687 Mil as of Jan. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on JD Sports Fashion and its competitors.
Is JD Sports Fashion's Selling, General, & Admin. Expense too high?
JD Sports Fashion's current Selling, General, & Admin. Expense is $6,687 Mil. Overall, JD Sports Fashion has a GF Score™ of 87/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does JD Sports Fashion's Selling, General, & Admin. Expense compare to TJX and ROST?
JD Sports Fashion's Selling, General, & Admin. Expense of $6,687 Mil can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Retail - Cyclical company?
A good Selling, General, & Admin. Expense depends on the Retail - Cyclical industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on JD Sports Fashion and its competitors. JD Sports Fashion's current Selling, General, & Admin. Expense is $6,687 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is JD Sports Fashion stock overvalued right now?
Based on GuruFocus' analysis, JD Sports Fashion (JDDSF) is currently considered Significantly Undervalued. The stock's GF Value™ is $1.90, compared to a current price of $1.06 — trading 44.2% below its estimated fair value. The current Selling, General, & Admin. Expense is $6,687 Mil. JD Sports Fashion's overall GF Score™ is 87/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For JD Sports Fashion (JDDSF), the current Selling, General, & Admin. Expense is $6,687 Mil as of Jan. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is JD Sports Fashion (JDDSF) Overvalued in 2026?
Based on GuruFocus' analysis, JD Sports Fashion stock appears to be undervalued.
The current stock price of $1.06 is trading 44.2% below its estimated GF Value™ of $1.90.
GuruFocus considers JD Sports Fashion to be Significantly Undervalued.
Key valuation signals for JDDSF:
Selling, General, & Admin. Expense: $6,687 Mil
GF Value™: $1.90 vs. price of $1.06 (44.2% below fair value)
No single metric tells the full story. See the JDDSF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
JD Sports Fashion PLC is a U.K. retailer of branded sportswear and fashionwear. The company has stores in the United Kingdom, mainland Europe, and outside Europe. The offering includes international brands, such as Adidas, Nike, and The North Face, and own-brand labels, such as McKenzie, Carbrini, Supply & Demand, and The Duffer of St George. The store network consists of various shops: Size?, Footpatrol, Chausport, Sprinter, Scotts, Tessuti, Cloggs, Mainline, and Ultimate Outdoors, among others. Stores are specialized: Footpatrol is a sneaker provider; Size? offers footwear, apparel, and accessories; and Chausport operates throughout France selling international footwear brands, such as Nike.
87GF Score
Get the complete analysis for JDDSF
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
JDDSF has been successfully added to your 
