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Threes Company Media Group Co (SHSE:605168) Intangible Assets : ¥29 Mil (As of Mar. 2024)


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What is Threes Company Media Group Co Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Threes Company Media Group Co's intangible assets for the quarter that ended in Mar. 2024 was ¥29 Mil.


Threes Company Media Group Co Intangible Assets Historical Data

The historical data trend for Threes Company Media Group Co's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Threes Company Media Group Co Intangible Assets Chart

Threes Company Media Group Co Annual Data
Trend Dec13 Dec14 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.87 1.34 1.73 30.25 29.70

Threes Company Media Group Co Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 31.06 30.74 30.13 29.70 29.27

Threes Company Media Group Co Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


Threes Company Media Group Co  (SHSE:605168) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


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Threes Company Media Group Co (SHSE:605168) Business Description

Traded in Other Exchanges
N/A
Address
Keji 2nd Road, Xi'an Software Park, No. 72, E401, Tangle Pavilion, High-tech Zone, Shaanxi Province, Xi'an, CHN
Threes Company Media Group Co Ltd is a one-stop campus integrated marketing and professional digital marketing service provider. The company is engaged in digital marketing services, scene activity services and campus media marketing services. Its services include campus integration marketing, public relations event planning, and case-based digital marketing. System, service content covers campus marketing and promotion, campus event planning, brand strategy, Internet communication strategy, media strategy, creative services, technical services, media procurement, social marketing and many other aspects.
Executives
Guo Xian Wei Director
Wang Chuan Directors, senior managers
Li Da senior management
Chen Sheng senior management
Zhang Hao Directors, senior managers
Dai Xiu Ju Supervisors
Wang Lei Supervisors
Qian Jun Dong Directors, senior managers

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