UP (Wheels Up Experience) Intangible Assets: $278.8 Mil (As of Mar. 2026)

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UP Wheels Up Experience Inc UP
47 GF Score
Price $6.41
GF Value $6.13
Valuation Fairly Valued
! 6 Warning Signs
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What is Wheels Up Experience Intangible Assets?

Wheels Up Experience UP +0.16% 47 Intangible Assets is $278.8 Mil as of Mar. 2026. GuruFocus rates UP with a GF Score™ of 47/100 and a GF Value™ of $6.13 (Fairly Valued). The stock has 6 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Wheels Up Experience's intangible assets for the quarter that ended in Mar. 2026 was $278.8 Mil.

Wheels Up Experience  (NYSE:UP) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Wheels Up Experience Intangible Assets Related Terms

Wheels Up Experience Intangible Assets Historical Data

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The historical data trend for Wheels Up Experience's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Wheels Up Experience Intangible Assets Chart

Wheels Up Experience Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Intangible Assets
Get a 7-Day Free Trial 584.36 489.88 335.97 313.95 285.00

Wheels Up Experience Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 311.53 311.79 289.99 285.00 278.76
UP
47GF Score
Wheels Up Experience Inc UP
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Wheels Up Experience Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $278.8 Mil mean?
Wheels Up Experience (UP) has a Intangible Assets of $278.8 Mil as of Mar. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Wheels Up Experience and its competitors.
Is Wheels Up Experience's Intangible Assets too high?
Wheels Up Experience's current Intangible Assets is $278.8 Mil. Overall, Wheels Up Experience has a GF Score™ of 47/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Wheels Up Experience's Intangible Assets compare to ASLE and ICTSF?
Wheels Up Experience's Intangible Assets of $278.8 Mil can be compared against companies in the Transportation industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Transportation company?
A good Intangible Assets depends on the Transportation industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Wheels Up Experience and its competitors. Wheels Up Experience's current Intangible Assets is $278.8 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wheels Up Experience stock overvalued right now?
Based on GuruFocus' analysis, Wheels Up Experience (UP) is currently considered Fairly Valued. The stock's GF Value™ is $6.13, compared to a current price of $6.41 — trading 4.6% above its estimated fair value. The current Intangible Assets is $278.8 Mil. Wheels Up Experience's overall GF Score™ is 47/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Wheels Up Experience (UP), the current Intangible Assets is $278.8 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wheels Up Experience (UP) Overvalued in 2026?

Based on GuruFocus' analysis, Wheels Up Experience stock appears to be overvalued. The current stock price of $6.41 is trading 4.6% above its estimated GF Value™ of $6.13. GuruFocus considers Wheels Up Experience to be Fairly Valued.

Key valuation signals for UP:

  • Intangible Assets: $278.8 Mil
  • GF Value™: $6.13 vs. price of $6.41 (4.6% above fair value)
  • GF Score™: 47/100 with 6 warning signs

No single metric tells the full story. See the UP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Wheels Up Experience Business Description

Address 2135 American Way, Chamblee, GA, USA, 30341
Wheels Up Experience Inc is a provider of on-demand private aviation. The company offers a private aviation solution with a large and diverse aircraft fleet, delivered through a mix of charter solutions and its membership program that utilizes its controlled aircraft fleet and a network of safety-vetted charter operators. Through its partnership firm, it provides members and customers with an offering across private and premium commercial travel. It generates the majority of its revenue from member and customer flights through its membership program and charter solutions, as well as from membership fees and other activities and services, including group charter flights, cargo flights, and special missions. Geographically, the company generates maximum revenue from the United States.
47GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$6.41
Price
$6.13
GF Value