UP (Wheels Up Experience) Moat Score: 3/10 (As of Jun. 26, 2026)


UP Wheels Up Experience Inc UP
49 GF Score
Price $8.33
GF Value $6.19
Valuation Significantly Overvalued
! 6 Warning Signs
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What is Wheels Up Experience Moat Score?

Wheels Up Experience UP +17.32% 49 Moat Score is 3 as of Jun. 26, 2026. GuruFocus rates UP with a GF Score™ of 49/100 and a GF Value™ of $6.19 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,064 Transportation companies, Wheels Up Experience ranks better than 83.65% on this metric.

Wheels Up Experience has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Wheels Up Experience has No Moat: Wheels Up operates in a competitive private aviation market with limited differentiation. It lacks strong brand loyalty, network effects, or significant cost advantages, resulting in a weak competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Wheels Up Experience might have No Moat - Very weak/transient advantages.

Wheels Up Experience  (NYSE:UP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Wheels Up Experience Moat Score Related Terms

UP vs ASLE, ICTSF, SKAS: Moat Score Comparison

For the Airports & Air Services subindustry, Wheels Up Experience's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Wheels Up Experience Moat Score vs Transportation Industry

For the Transportation industry and Industrials sector, Wheels Up Experience's Moat Score distribution charts can be found below:

* The bar in red indicates where Wheels Up Experience's Moat Score falls into.


UP
49GF Score
Wheels Up Experience Inc UP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Wheels Up Experience (UP) has a Moat Score of 3 as of Jun. 26, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Wheels Up Experience ranks #174 out of 1064 companies in the Transportation industry, placing it in the top 16.4%.
Is Wheels Up Experience's Moat Score too high?
Wheels Up Experience's current Moat Score is 3. Based on the distribution chart, Wheels Up Experience ranks #174 out of 1064 companies in the Transportation industry, which is in the top quartile — a strong position relative to peers. Overall, Wheels Up Experience has a GF Score™ of 49/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Wheels Up Experience's Moat Score compare to ASLE and ICTSF?
According to the Transportation industry distribution chart, Wheels Up Experience ranks #174 out of 1064 companies for Moat Score. This places Wheels Up Experience in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Transportation company?
A good Moat Score depends on the Transportation industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Wheels Up Experience's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Wheels Up Experience stock overvalued right now?
Based on GuruFocus' analysis, Wheels Up Experience (UP) is currently considered Significantly Overvalued. The stock's GF Value™ is $6.19, compared to a current price of $8.33 — trading 34.6% above its estimated fair value. The current Moat Score is 3. Wheels Up Experience's overall GF Score™ is 49/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Wheels Up Experience (UP), the current Moat Score is 3 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Wheels Up Experience (UP) Overvalued in 2026?

Based on GuruFocus' analysis, Wheels Up Experience stock appears to be overvalued. The current stock price of $8.33 is trading 34.6% above its estimated GF Value™ of $6.19. GuruFocus considers Wheels Up Experience to be Significantly Overvalued.

Key valuation signals for UP:

  • Moat Score: 3
  • GF Value™: $6.19 vs. price of $8.33 (34.6% above fair value)
  • GF Score™: 49/100 with 6 warning signs

No single metric tells the full story. See the UP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Wheels Up Experience Business Description

Address 2135 American Way, Chamblee, GA, USA, 30341
Wheels Up Experience Inc is a provider of on-demand private aviation. The company offers a private aviation solution with a large and diverse aircraft fleet, delivered through a mix of charter solutions and its membership program that utilizes its controlled aircraft fleet and a network of safety-vetted charter operators. Through its partnership firm, it provides members and customers with an offering across private and premium commercial travel. It generates the majority of its revenue from member and customer flights through its membership program and charter solutions, as well as from membership fees and other activities and services, including group charter flights, cargo flights, and special missions. Geographically, the company generates maximum revenue from the United States.
49GF Score

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$8.33
Price
$6.19
GF Value