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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Puig Brands's intangible assets for the quarter that ended in Jun. 2026 was €4,625 Mil.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Puig Brands Intangible Assets Related Terms
Puig Brands Intangible Assets Historical Data
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The historical data trend for Puig Brands's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Puig Brands (XMAD:PUIG) has a Intangible Assets of €4,625 Mil as of Jun. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Puig Brands and its competitors.
Is Puig Brands' Intangible Assets too high?
Puig Brands' current Intangible Assets is €4,625 Mil. Overall, Puig Brands has a GF Score™ of 17/100, reflecting its overall financial health beyond just this single metric.
How does Puig Brands' Intangible Assets compare to PG and CL?
Puig Brands' Intangible Assets of €4,625 Mil can be compared against companies in the Consumer Packaged Goods industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Consumer Packaged Goods company?
A good Intangible Assets depends on the Consumer Packaged Goods industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Puig Brands and its competitors. Puig Brands's current Intangible Assets is €4,625 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Puig Brands stock overvalued right now?
Puig Brands (XMAD:PUIG) has a current Intangible Assets of €4,625 Mil. The current Intangible Assets is €4,625 Mil. Puig Brands' overall GF Score™ is 17/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Puig Brands (XMAD:PUIG), the current Intangible Assets is €4,625 Mil as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Puig is a premium beauty product maker that focuses on fragrances (72% of 2025 sales), with more limited exposure to color cosmetics (17%) and skincare (11%). Through a series of acquisitions, Puig has built a premium portfolio, including brands such as Rabanne, Carolina Herrera, Byredo, L'Artisan Parfumeur, Penhaligon's, Dries Van Noten, and Charlotte Tilbury, which contributes over 90% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. Puig generates close to 54% of sales from Europe, 35% from the Americas, and 11% from Asia. The Puig family owns over 70% of the economic interests in the company and over 90% of the voting rights via a dual-class share structure.
17GF Score
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