Puig Brands (XMAD:PUIG) GF Value Rank: 0 (As of Jul. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XMAD:PUIG Puig Brands SA XMAD:PUIG
19 GF Score
Price €16.74
! 3 Warning Signs
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What is Puig Brands GF Value Rank?

Puig Brands has the GF Value Rank of 0.

GF Value Rank evaluates the exclusive GuruFocus valuation and performance of a stock, rated on a scale from 1 to 10. It is determined by the price-to-GF-Value (P/GF Value) ratio, a proprietary metric calculated based on historical multiples along with an adjustment factor based on a company's past returns and growth and future estimates of the business' performance.

GuruFocus found that for valuation, we cannot simply give stocks a better GF Value rank simply because they have a lower P/GF Value ratio. Backtesting shows that over the long term, the two worst-performing groups are the most expensive group (with the highest P/GF Value ratio) and the least expensive group (with the lowest P/GF Value ratio).

We can understand why the most expensive group underperforms. We were initially puzzled by the underperformance of the least expensive group, but we realized there is a reason why some stocks are super cheap. If they look too undervalued, it is often because the businesses behind them are poor quality. The market realized this and gave them low valuations. In a way, the market is efficient.

After multiple backtesting analyses, we granted the stocks in third-cheapest percentile the highest GF Value rank, as they have performed the best over a full market cycle. Stock performance is actually not as sensitive to valuation as it is to growth and profitability. On average, the companies in the 20%-50% valuation groups have similar performances. Therefore, we should avoid the most expensive and the least expensive stocks. We can be more tolerant of valuation.

A higher score indicates a stock with a relatively low valuation and substantial potential for outperformance. Conversely, a lower score often reflects stocks that are either highly overvalued or deeply undervalued, both of which tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.


Puig Brands GF Value Rank Related Terms

XMAD:PUIG
19GF Score
Puig Brands SA XMAD:PUIG
GF Value Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Puig Brands Business Description

Address Plaza Europa 46-48, L Hospitalet de Llobregat, Barcelona, ESP, 08902
Puig is a premium beauty product maker that focuses on fragrances (72% of 2025 sales), with more limited exposure to color cosmetics (17%) and skincare (11%). Through a series of acquisitions, Puig has built a premium portfolio, including brands such as Rabanne, Carolina Herrera, Byredo, L'Artisan Parfumeur, Penhaligon's, Dries Van Noten, and Charlotte Tilbury, which contributes over 90% of total sales. It also has long-term licensing agreements with Christian Louboutin, Adolfo Dominguez, and Antonio Banderas. Puig generates close to 54% of sales from Europe, 35% from the Americas, and 11% from Asia. The Puig family owns over 70% of the economic interests in the company and over 90% of the voting rights via a dual-class share structure.
19GF Score

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GF Value Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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