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Adtraction Group ABOSTO:ADTR -6.80%84 Dividend Yield % is 5.29% as of Jul. 15, 2026, which is 14% below its 10-year median of 6.15. GuruFocus rates OSTO:ADTR with a GF Score™ of 84/100 and a GF Value™ of kr34.57 (Fairly Valued). The stock has 6 warning signs investors should review. Among 397 Media - Diversified companies, Adtraction Group AB ranks better than 73.3% on this metric.
As of today (2026-07-15), the Trailing Annual Dividend Yield of Adtraction Group AB is 5.29%.
Warning Sign:
Adtraction Group AB stock Dividend Yield % is close to 1-year low.
The historical rank and industry rank for Adtraction Group AB's Dividend Yield % or its related term are showing as below:
OSTO:ADTR'
s Dividend Yield % Range Over the Past 10 Years
Min: 2.48 Med: 6.15 Max: 7.69
Current: 5.29
During the past 7 years, the highest Dividend Yield of Adtraction Group AB was 7.69%. The lowest was 2.48%. And the median was 6.15%.
OSTO:ADTR's Dividend Yield % is ranked better than 73.3% of 397
companies
in the Media - Diversified industry
Industry Median: 2.95
vs OSTO:ADTR: 5.29
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Adtraction Group AB (OSTO:ADTR) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
Adtraction Group AB Dividend Yield % Related Terms
Adtraction Group AB Dividend Yield % Historical Data
* Premium members only.
The historical data trend for Adtraction Group AB's Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
OSTO:ADTR vs APP, OMC, TTD: Dividend Yield % Comparison
For the Advertising Agencies subindustry, Adtraction Group AB's Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Adtraction Group AB Dividend Yield % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Adtraction Group AB's Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Adtraction Group AB's Dividend Yield % falls into.
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Adtraction Group AB Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
SEK 1.100000
2026-04-21
2026-04-22
2026-04-27
Cash Dividend
semi-annually
SEK:SEK 1.000000
SEK 1.000000
2025-10-27
2025-10-28
2025-10-31
Cash Dividend
semi-annually
SEK:SEK 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Adtraction Group AB's Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Adtraction Group AB (OSTO:ADTR) has a Dividend Yield % of 5.29% as of Jul. 15, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Adtraction Group AB and its competitors. This is 14% below median its historical median of 6.15. Over the past decade, Adtraction Group AB's Dividend Yield % has ranged from 2.48 to 7.69. According to the industry distribution chart, Adtraction Group AB ranks #106 out of 397 companies in the Media - Diversified industry, placing it in the top 26.7%.
Is Adtraction Group AB's Dividend Yield % too high?
Adtraction Group AB's current Dividend Yield % of 5.29% is 14% below median its 10-year median of 6.15. Over the past 10 years, this metric has ranged from a low of 2.48 to a high of 7.69. The Media - Diversified industry median Dividend Yield % is 2.95. Adtraction Group AB's value of 5.29% is 79.3% above this industry median. Based on the distribution chart, Adtraction Group AB ranks #106 out of 397 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Adtraction Group AB has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Adtraction Group AB's Dividend Yield % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Adtraction Group AB ranks #106 out of 397 companies for Dividend Yield %. This puts Adtraction Group AB in the upper half of its industry. The industry median Dividend Yield % is 2.95. Adtraction Group AB's value of 5.29% is 79.3% above this benchmark. Historically, Adtraction Group AB's own Dividend Yield % has ranged from 2.48 to 7.69 over the past decade. While the company's 10-year median is 6.15 vs. the industry median of 2.95, Adtraction Group AB has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Media - Diversified company?
The median Dividend Yield % among Media - Diversified companies is 2.95, based on 397 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Adtraction Group AB's current Dividend Yield % of 5.29% is 79.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Adtraction Group AB and its competitors. For the Media - Diversified industry, the median Dividend Yield % is 2.95 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Adtraction Group AB's current Dividend Yield % is 5.29%, which is 14% below median its own 10-year median of 6.15. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Adtraction Group AB stock overvalued right now?
Based on GuruFocus' analysis, Adtraction Group AB (OSTO:ADTR) is currently considered Fairly Valued. The stock's GF Value™ is kr34.57, compared to a current price of kr37.00 — trading 7% above its estimated fair value. The current Dividend Yield % is 5.29%, which is 14% below median its 10-year median of 6.15 and 79.3% above the Media - Diversified industry median of 2.95. Adtraction Group AB's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Adtraction Group AB (OSTO:ADTR), the current Dividend Yield % is 5.29% as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Adtraction Group AB (OSTO:ADTR) Overvalued in 2026?
Based on GuruFocus' analysis, Adtraction Group AB stock appears to be overvalued.
The current stock price of kr37.00 is trading 7% above its estimated GF Value™ of kr34.57.
GuruFocus considers Adtraction Group AB to be Fairly Valued.
Key valuation signals for OSTO:ADTR:
Dividend Yield %: 5.29% (14% below median its 10-year median of 6.15)
GF Value™: kr34.57 vs. price of kr37.00 (7% above fair value)
Industry Position: 79.3% above the Media - Diversified median (#106 of 397)
No single metric tells the full story. See the OSTO:ADTR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Adtraction Group AB is a full-service partner marketing platform, helping brands across multiple industries attract new customers, while helping partners monetise content and traffic. With a user-friendly platform, Adtraction connects brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites.
84GF Score
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