ATER (Aterian) Moat Score: 3/10 (As of Aug. 20, 2026)

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ATER Aterian Inc ATER
51 GF Score
Price $0.46
GF Value $0.57
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Aterian Moat Score?

Aterian ATER -2.59% 51 Moat Score is 3 as of Aug. 20, 2026. GuruFocus rates ATER with a GF Score™ of 51/100 and a GF Value™ of $0.57 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 442 Furnishings, Fixtures & Appliances companies, Aterian ranks better than 91.86% on this metric.

Aterian has the Moat Score of 3, which implies that the company might have No Moat - Very weak/transient advantages.

Aterian has No Moat: Aterian Inc operates in a highly competitive e-commerce and consumer products market with low switching costs and minimal brand differentiation. The company lacks significant intellectual property or regulatory barriers to establish a durable competitive advantage.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Aterian might have No Moat - Very weak/transient advantages.

Aterian  (NAS:ATER) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Aterian Moat Score Related Terms

ATER vs LUVU, LBRA, SNBRQ: Moat Score Comparison

For the Furnishings, Fixtures & Appliances subindustry, Aterian's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Aterian Moat Score vs Furnishings, Fixtures & Appliances Industry

For the Furnishings, Fixtures & Appliances industry and Consumer Cyclical sector, Aterian's Moat Score distribution charts can be found below:

* The bar in red indicates where Aterian's Moat Score falls into.


ATER
51GF Score
Aterian Inc ATER
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 3 mean?
Aterian (ATER) has a Moat Score of 3 as of Aug. 20, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Aterian ranks #36 out of 442 companies in the Furnishings, Fixtures & Appliances industry, placing it in the top 8.1%.
Is Aterian's Moat Score too high?
Aterian's current Moat Score is 3. Based on the distribution chart, Aterian ranks #36 out of 442 companies in the Furnishings, Fixtures & Appliances industry, which is in the top quartile — a strong position relative to peers. Overall, Aterian has a GF Score™ of 51/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Aterian's Moat Score compare to LUVU and LBRA?
According to the Furnishings, Fixtures & Appliances industry distribution chart, Aterian ranks #36 out of 442 companies for Moat Score. This places Aterian in the top 8% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Furnishings, Fixtures & Appliances company?
A good Moat Score depends on the Furnishings, Fixtures & Appliances industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Aterian's current Moat Score is 3. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Aterian stock overvalued right now?
Based on GuruFocus' analysis, Aterian (ATER) is currently considered Modestly Undervalued. The stock's GF Value™ is $0.57, compared to a current price of $0.46 — trading 19% below its estimated fair value. The current Moat Score is 3. Aterian's overall GF Score™ is 51/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Aterian (ATER), the current Moat Score is 3 as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Aterian (ATER) Overvalued in 2026?

Based on GuruFocus' analysis, Aterian stock appears to be undervalued. The current stock price of $0.46 is trading 19% below its estimated GF Value™ of $0.57. GuruFocus considers Aterian to be Modestly Undervalued.

Key valuation signals for ATER:

  • Moat Score: 3
  • GF Value™: $0.57 vs. price of $0.46 (19% below fair value)
  • GF Score™: 51/100 with 6 warning signs

No single metric tells the full story. See the ATER stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Aterian Business Description

Other Exchanges ATER:Mexico
Address 350 Springfield Avenue, Suite 200, Summit, NJ, USA, 07901
Aterian Inc is a consumer products company that operates through online retail channels, including Amazon, Walmart, Target, as well as its own direct-to-consumer websites. The company develops and manages a portfolio of owned brands, which are either internally incubated or acquired, offering products across multiple categories such as home and kitchen appliances, kitchenware, air quality appliances, health and beauty products, and essential oils. Its primary brands include Squatty Potty, HomeLabs, Mueller Living, PurSteam, Healing Solutions, and Photo Paper Direct. The company generates revenue mainly through the online sale of its consumer products, with substantially all sales derived from the Amazon U.S. marketplace.
51GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$0.46
Price
$0.57
GF Value