Cricut (FRA:398) Moat Score: 5/10 (As of Jul. 05, 2026)


FRA:398 Cricut Inc FRA:398
66 GF Score
Price €3.84
GF Value €4.76
! 4 Warning Signs
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What is Cricut Moat Score?

Cricut FRA:398 -0.52% 66 Moat Score is 5 as of Jul. 05, 2026. GuruFocus rates FRA:398 with a GF Score™ of 66/100 and a GF Value™ of €4.76. The stock has 4 warning signs investors should review. Among 2,466 Hardware companies, Cricut ranks better than 97.2% on this metric.

Cricut has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Cricut has Narrow Moat: Cricut Inc benefits from strong brand strength and customer loyalty in the crafting market. It has a solid distribution network and some pricing power, but faces competition that limits its moat to a solid narrow level.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Cricut might have Narrow Moat - Solid narrow moat.

Cricut  (FRA:398) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Cricut Moat Score Related Terms

FRA:398 vs CRSR, UMAC, BRAI: Moat Score Comparison

For the Computer Hardware subindustry, Cricut's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Cricut Moat Score vs Hardware Industry

For the Hardware industry and Technology sector, Cricut's Moat Score distribution charts can be found below:

* The bar in red indicates where Cricut's Moat Score falls into.


FRA:398
66GF Score
Cricut Inc FRA:398
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Cricut (FRA:398) has a Moat Score of 5 as of Jul. 05, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Cricut ranks #69 out of 2466 companies in the Hardware industry, placing it in the top 2.8%.
Is Cricut's Moat Score too high?
Cricut's current Moat Score is 5. Based on the distribution chart, Cricut ranks #69 out of 2466 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Cricut has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Cricut's Moat Score compare to CRSR and UMAC?
According to the Hardware industry distribution chart, Cricut ranks #69 out of 2466 companies for Moat Score. This places Cricut in the top 3% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Hardware company?
A good Moat Score depends on the Hardware industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Cricut's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cricut stock overvalued right now?
Cricut (FRA:398) has a current Moat Score of 5. The stock's GF Value™ is €4.76, compared to a current price of €3.84 — trading 19.3% below its estimated fair value. The current Moat Score is 5. Cricut's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Cricut (FRA:398), the current Moat Score is 5 as of Jul. 05, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Cricut (FRA:398) Overvalued in 2026?

Based on GuruFocus' analysis, Cricut stock appears to be undervalued. The current stock price of €3.84 is trading 19.3% below its estimated GF Value™ of €4.76.

Key valuation signals for FRA:398:

  • Moat Score: 5
  • GF Value™: €4.76 vs. price of €3.84 (19.3% below fair value)
  • GF Score™: 66/100 with 4 warning signs

No single metric tells the full story. See the FRA:398 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Cricut Business Description

Other Exchanges CRCT:USA
Address 10855 South River Front Parkway, South Jordan, UT, USA, 84095
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
66GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€3.84
Price
€4.76
GF Value