ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. Cricut's annualized return on invested capital (ROIC %) for the quarter that ended in Mar. 2026 was 47.40%.
As of today (2026-06-28), Cricut's WACC % is 8.93%. Cricut's ROIC % is 35.34% (calculated using TTM income statement data).
Cricut generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Cricut (FRA:398) ROIC % Explanation
ROIC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROIC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Cricut's WACC % is 8.93%. Cricut's ROIC % is 35.34% (calculated using TTM income statement data).
Cricut generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.
Be Aware
Like ROE % and ROA %, ROIC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Cricut ROIC % Related Terms
Cricut ROIC % Historical Data
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The historical data trend for Cricut's ROIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Computer Hardware subindustry, Cricut's ROIC %, along with its competitors' market caps and ROIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cricut ROIC % vs Hardware Industry
For the Hardware industry and Technology sector, Cricut's ROIC % distribution charts can be found below:
* The bar in red indicates where Cricut's ROIC % falls into.
Note:
The Operating Income data used here is four times the quarterly (Mar. 2026) data.
The tax rate is limited to between 0% and 100%.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cricut (FRA:398) has a ROIC % of 47.40% as of Mar. 2026. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Cricut and its competitors.
Is Cricut's ROIC % too high?
Cricut's current ROIC % is 47.40%. The Hardware industry median ROIC % is 4.09. Cricut's value of 47.40% is 1060.3% above this industry median. Overall, Cricut has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Cricut's ROIC % compare to SSYS and VELO?
Cricut's ROIC % of 47.40% can be compared against companies in the Hardware industry. The industry median ROIC % is 4.09. Cricut's value of 47.40% is 1060.3% above this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROIC % for a Hardware company?
The median ROIC % among Hardware companies is 4.09, based on 2,448 companies in the industry. Companies in the top quartile (top 25%) have a ROIC % significantly above this median, while those in the bottom quartile fall well below. However, ROIC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cricut's current ROIC % of 47.40% is 1060.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROIC % mean?
A high ROIC % can signal that a stock is expensive relative to its fundamentals. Return on invested capital is the ratio of current-period net income to average two-period invested capital. View historical data on Cricut and its competitors. For the Hardware industry, the median ROIC % is 4.09 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cricut's current ROIC % is 47.40%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cricut stock overvalued right now?
Cricut (FRA:398) has a current ROIC % of 47.40%. The stock's GF Value™ is €4.83, compared to a current price of €4.04 — trading 16.4% below its estimated fair value. The current ROIC % is 47.40% and 1060.3% above the Hardware industry median of 4.09. Cricut's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROIC % calculated?
ROIC % is calculated from a company's financial statements. For Cricut (FRA:398), the current ROIC % is 47.40% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cricut (FRA:398) Overvalued in 2026?
Based on GuruFocus' analysis, Cricut stock appears to be undervalued.
The current stock price of €4.04 is trading 16.4% below its estimated GF Value™ of €4.83.
Key valuation signals for FRA:398:
ROIC %: 47.40%
GF Value™: €4.83 vs. price of €4.04 (16.4% below fair value)
Industry Position: 1060.3% above the Hardware median
No single metric tells the full story. See the FRA:398 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
66GF Score
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