Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Selling, general, & admin. expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. Cricut's selling, general, & admin. expense for the
three
months ended in Mar. 2026 was €46.0 Mil.
Its selling, general, & admin. expense for the trailing twelve months (TTM) ended in Mar. 2026 was €195.7 Mil.
Cricut (FRA:398) Selling, General, & Admin. Expense Explanation
An efficient operation keeps SGA costs low and thus has higher profit margin. The percentage of SGA relative to total revenue is an indication of how efficiently the company operates. Compare this percentage among the companies in the same industry is a good way of finding more efficient operations. A comparison of the SGA cost relative to the revenue with the historical value can also be an indication of how efficient the company has become.
Warren Buffett likes companies with consistent SGA as the percentage of gross profit.
Companies with no durable competitive advantage show wild variation in SG&A as % of Gross Profit.
If SGA is less than 30% of Gross Profit, it is fantastic. If SGA is nearing 100%, it is is in highly competitive industry.
Cricut Selling, General, & Admin. Expense Related Terms
Cricut Selling, General, & Admin. Expense Historical Data
* Premium members only.
The historical data trend for Cricut's Selling, General, & Admin. Expense can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:398 vs UMAC, CRSR, SSYS: Selling, General, & Admin. Expense Comparison
For the Computer Hardware subindustry, Cricut's Selling, General, & Admin. Expense, along with its competitors' market caps and Selling, General, & Admin. Expense data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cricut Selling, General, & Admin. Expense vs Hardware Industry
For the Hardware industry and Technology sector, Cricut's Selling, General, & Admin. Expense distribution charts can be found below:
* The bar in red indicates where Cricut's Selling, General, & Admin. Expense falls into.
Cricut Selling, General, & Admin. Expense Calculation
Selling, General, & Admin. Expense (SGA) includes the direct and indirect costs and all general and administrative expenses of a company. For instance, personnel cost, advertising, rent, communication costs are all part of SGA.
Selling, General, & Admin. Expense for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €195.7 Mil.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a Selling, General, & Admin. Expense of €195.7 Mil mean?
Cricut (FRA:398) has a Selling, General, & Admin. Expense of €195.7 Mil as of Mar. 2026. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cricut and its competitors.
Is Cricut's Selling, General, & Admin. Expense too high?
Cricut's current Selling, General, & Admin. Expense is €195.7 Mil. Overall, Cricut has a GF Score™ of 71/100, reflecting its overall financial health beyond just this single metric.
How does Cricut's Selling, General, & Admin. Expense compare to UMAC and CRSR?
Cricut's Selling, General, & Admin. Expense of €195.7 Mil can be compared against companies in the Hardware industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Selling, General, & Admin. Expense for a Hardware company?
A good Selling, General, & Admin. Expense depends on the Hardware industry context. However, Selling, General, & Admin. Expense should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Selling, General, & Admin. Expense mean?
A high Selling, General, & Admin. Expense can signal that a stock is expensive relative to its fundamentals. Selling, general and admin expense is the total cost for direct, indirect, general and administrative activities. View historical data on Cricut and its competitors. Cricut's current Selling, General, & Admin. Expense is €195.7 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cricut stock overvalued right now?
Cricut (FRA:398) has a current Selling, General, & Admin. Expense of €195.7 Mil. The stock's GF Value™ is €4.75, compared to a current price of €4.02 — trading 15.4% below its estimated fair value. The current Selling, General, & Admin. Expense is €195.7 Mil. Cricut's overall GF Score™ is 71/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Selling, General, & Admin. Expense calculated?
Selling, General, & Admin. Expense is calculated from a company's financial statements. For Cricut (FRA:398), the current Selling, General, & Admin. Expense is €195.7 Mil as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cricut (FRA:398) Overvalued in 2026?
Based on GuruFocus' analysis, Cricut stock appears to be undervalued.
The current stock price of €4.02 is trading 15.4% below its estimated GF Value™ of €4.75.
Key valuation signals for FRA:398:
Selling, General, & Admin. Expense: €195.7 Mil
GF Value™: €4.75 vs. price of €4.02 (15.4% below fair value)
No single metric tells the full story. See the FRA:398 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
71GF Score
Get the complete analysis for FRA:398
Selling, General, & Admin. Expense is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:398 has been successfully added to your 
