Brown-Forman (MEX:BFB) Moat Score: 8/10 (As of Jul. 04, 2026)


MEX:BFB Brown-Forman Corp MEX:BFB
65 GF Score
Price MXN455.44
GF Value MXN697.44
! 2 Warning Signs
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What is Brown-Forman Moat Score?

Brown-Forman MEX:BFB 65 Moat Score is 8 as of Jul. 04, 2026. GuruFocus rates MEX:BFB with a GF Score™ of 65/100 and a GF Value™ of MXN697.44. The stock has 2 warning signs investors should review. Among 240 Beverages - Alcoholic companies, Brown-Forman ranks better than 99.58% on this metric.

Brown-Forman has the Moat Score of 8, which implies that the company might have Wide Moat - Clear and robust wide moat.

Brown-Forman has Wide Moat: Brown-Forman Corp has a robust wide moat due to its strong brand strength, significant customer loyalty, and durable cost advantages. The company benefits from superior distribution networks and pricing power. Its market leadership and regulatory barriers further solidify its competitive position.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Brown-Forman might have Wide Moat - Clear and robust wide moat.

Brown-Forman  (MEX:BFB) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Brown-Forman Moat Score Related Terms

MEX:BFB vs MGPI, SNDL, AGCC: Moat Score Comparison

For the Beverages - Wineries & Distilleries subindustry, Brown-Forman's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Brown-Forman Moat Score vs Beverages - Alcoholic Industry

For the Beverages - Alcoholic industry and Consumer Defensive sector, Brown-Forman's Moat Score distribution charts can be found below:

* The bar in red indicates where Brown-Forman's Moat Score falls into.


MEX:BFB
65GF Score
Brown-Forman Corp MEX:BFB
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 8 mean?
Brown-Forman (MEX:BFB) has a Moat Score of 8 as of Jul. 04, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Brown-Forman ranks #1 out of 240 companies in the Beverages - Alcoholic industry, placing it in the top 0.40000000000001%.
Is Brown-Forman's Moat Score too high?
Brown-Forman's current Moat Score is 8. Based on the distribution chart, Brown-Forman ranks #1 out of 240 companies in the Beverages - Alcoholic industry, which is in the top quartile — a strong position relative to peers. Overall, Brown-Forman has a GF Score™ of 65/100, reflecting its overall financial health beyond just this single metric.
How does Brown-Forman's Moat Score compare to MGPI and SNDL?
According to the Beverages - Alcoholic industry distribution chart, Brown-Forman ranks #1 out of 240 companies for Moat Score. This places Brown-Forman in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Beverages - Alcoholic company?
A good Moat Score depends on the Beverages - Alcoholic industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Brown-Forman's current Moat Score is 8. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brown-Forman stock overvalued right now?
Brown-Forman (MEX:BFB) has a current Moat Score of 8. The stock's GF Value™ is MXN697.44, compared to a current price of MXN455.44 — trading 34.7% below its estimated fair value. The current Moat Score is 8. Brown-Forman's overall GF Score™ is 65/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Brown-Forman (MEX:BFB), the current Moat Score is 8 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Brown-Forman (MEX:BFB) Overvalued in 2026?

Based on GuruFocus' analysis, Brown-Forman stock appears to be undervalued. The current stock price of MXN455.44 is trading 34.7% below its estimated GF Value™ of MXN697.44.

Key valuation signals for MEX:BFB:

  • Moat Score: 8
  • GF Value™: MXN697.44 vs. price of MXN455.44 (34.7% below fair value)
  • GF Score™: 65/100 with 2 warning signs

No single metric tells the full story. See the MEX:BFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Brown-Forman Business Description

Address 850 Dixie Highway, Louisville, KY, USA, 40210
Brown-Forman is a US-based manufacturer of premium distilled spirits. It generates over 70% of its revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generated 44% of fiscal 2025 sales from the US, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and 67% of the voting power in the company.
65GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN455.44
Price
MXN697.44
GF Value