Brown-FormanMEX:BFB 65 PS Ratio is 3.00 as of Jul. 07, 2026, which is 59% below its 10-year median of 7.39. GuruFocus rates MEX:BFB with a GF Score™ of 65/100 and a GF Value™ of MXN708.54. The stock has 2 warning signs investors should review. Among 211 Beverages - Alcoholic companies, Brown-Forman ranks worse than 71.09% on this metric.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Brown-Forman's share price is MXN455.44.
Brown-Forman's Revenue per Share for the trailing twelve months (TTM) ended in Apr. 2026 was MXN151.68. Hence, Brown-Forman's PS Ratio for today is 3.00.
The historical rank and industry rank for Brown-Forman's PS Ratio or its related term are showing as below:
MEX:BFB'
s PS Ratio Range Over the Past 10 Years
Min: 2.74 Med: 7.39 Max: 11.65
Current: 3.06
During the past 13 years, Brown-Forman's highest PS Ratio was 11.65. The lowest was 2.74. And the median was 7.39.
MEX:BFB's PS Ratio is ranked worse than 71.09% of 211
companies
in the Beverages - Alcoholic industry
Industry Median: 1.69
vs MEX:BFB: 3.06
Brown-Forman Corp revenue per share has been in decline over the past 3 years.
During the past 12 months, the average Revenue per Share Growth Rate of Brown-Forman was 0.10% per year.
During the past 3 years, the average Revenue per Share Growth Rate was -1.50% per year.
During the past 5 years, the average Revenue per Share Growth Rate was 2.50% per year.
During the past 10 years, the average Revenue per Share Growth Rate was 4.00% per year.
During the past 13 years, Brown-Forman's highest 3-Year average Revenue per Share Growth Rate was 12.90% per year. The lowest was -1.50% per year. And the median was 5.20% per year.
Back to Basics: PS Ratio
Brown-Forman (MEX:BFB) PS Ratio Explanation
The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.
When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.
The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.
Brown-Forman PS Ratio Related Terms
Brown-Forman PS Ratio Historical Data
* Premium members only.
The historical data trend for Brown-Forman's PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Beverages - Wineries & Distilleries subindustry, Brown-Forman's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brown-Forman PS Ratio vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Brown-Forman's PS Ratio distribution charts can be found below:
* The bar in red indicates where Brown-Forman's PS Ratio falls into.
The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.
Brown-Forman's PS Ratio for today is calculated as
Brown-Forman's Share Price of today is MXN455.44. Brown-Forman's Revenue per Share for the trailing twelve months (TTM) ended in Apr. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was MXN151.68.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
It can also be calculated from the numbers for the whole company:
Brown-Forman (MEX:BFB) has a PS Ratio of 3.00 as of Jul. 07, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Brown-Forman and its competitors. This is 59% below median its historical median of 7.39. Over the past decade, Brown-Forman's PS Ratio has ranged from 2.74 to 11.65. According to the industry distribution chart, Brown-Forman ranks #150 out of 211 companies in the Beverages - Alcoholic industry, placing it in the top 71.1%.
Is Brown-Forman's PS Ratio too high?
Brown-Forman's current PS Ratio of 3.00 is 59% below median its 10-year median of 7.39. Over the past 10 years, this metric has ranged from a low of 2.74 to a high of 11.65. The Beverages - Alcoholic industry median PS Ratio is 1.69. Brown-Forman's value of 3.00 is 77.5% above this industry median. Based on the distribution chart, Brown-Forman ranks #150 out of 211 companies in the Beverages - Alcoholic industry, which is below the industry midpoint. Overall, Brown-Forman has a GF Score™ of 65/100, reflecting its overall financial health beyond just this single metric.
How does Brown-Forman's PS Ratio compare to MGPI and SNDL?
According to the Beverages - Alcoholic industry distribution chart, Brown-Forman ranks #150 out of 211 companies for PS Ratio. This places Brown-Forman in the lower half of its industry. The industry median PS Ratio is 1.69. Brown-Forman's value of 3.00 is 77.5% above this benchmark. Historically, Brown-Forman's own PS Ratio has ranged from 2.74 to 11.65 over the past decade. While the company's 10-year median is 7.39 vs. the industry median of 1.69, Brown-Forman has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for a Beverages - Alcoholic company?
The median PS Ratio among Beverages - Alcoholic companies is 1.69, based on 211 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brown-Forman's current PS Ratio of 3.00 is 77.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Brown-Forman and its competitors. For the Beverages - Alcoholic industry, the median PS Ratio is 1.69 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brown-Forman's current PS Ratio is 3.00, which is 59% below median its own 10-year median of 7.39. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brown-Forman stock overvalued right now?
Brown-Forman (MEX:BFB) has a current PS Ratio of 3.00. The stock's GF Value™ is MXN708.54, compared to a current price of MXN455.44 — trading 35.7% below its estimated fair value. The current PS Ratio is 3.00, which is 59% below median its 10-year median of 7.39 and 77.5% above the Beverages - Alcoholic industry median of 1.69. Brown-Forman's overall GF Score™ is 65/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Brown-Forman (MEX:BFB), the current PS Ratio is 3.00 as of Jul. 07, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brown-Forman (MEX:BFB) Overvalued in 2026?
Based on GuruFocus' analysis, Brown-Forman stock appears to be undervalued.
The current stock price of MXN455.44 is trading 35.7% below its estimated GF Value™ of MXN708.54.
Key valuation signals for MEX:BFB:
PS Ratio: 3.00 (59% below median its 10-year median of 7.39)
GF Value™: MXN708.54 vs. price of MXN455.44 (35.7% below fair value)
Industry Position: 77.5% above the Beverages - Alcoholic median (#150 of 211)
No single metric tells the full story. See the MEX:BFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brown-Forman is a US-based manufacturer of premium distilled spirits. It generates over 70% of its revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generated 44% of fiscal 2025 sales from the US, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and 67% of the voting power in the company.
65GF Score
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