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The Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100. Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30.
As of today (2026-07-20), Brown-Forman's 14-Day RSI is 33.81.
The industry rank for Brown-Forman's 14-Day RSI or its related term are showing as below:
MEX:BFB's 14-Day RSI is ranked better than 66.53% of 239
companies
in the Beverages - Alcoholic industry
Industry Median: 49.18
vs MEX:BFB: 33.81
Brown-Forman (MEX:BFB) 14-Day RSI Explanation
The Relative Strength Index (RSI), developed by J. Welles Wilder in his book “New Concepts in Technical Trading Systems.”, is a momentum oscillator that measures the speed and change of price movements. The RSI is most typically used on a 14-day period, measured on a scale from 0 to 100.
Traditionally, an asset is considered overbought or overvalued when the RSI is above 70 and oversold or undervalued when it is below 30. A RSI surpasses the 30 level indicates a bullish sign, when it slides below 70 level, it’s a bearish sign. This level can be adjusted depending on the security’s pattern and the market’s underlying trend. In an uptrend or bullish market, the RSI might range within a higher interval, investors could set the support level higher. If a downtrend or bearish market occurs, investors may need to lower the resistance level.
RSI can also be used in trading techniques to indicate the trading signal, such as Divergences and Swing Rejections.
Brown-Forman 14-Day RSI Related Terms
MEX:BFB vs MGPI, SNDL, AGCC: 14-Day RSI Comparison
For the Beverages - Wineries & Distilleries subindustry, Brown-Forman's 14-Day RSI, along with its competitors' market caps and 14-Day RSI data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Brown-Forman 14-Day RSI vs Beverages - Alcoholic Industry
For the Beverages - Alcoholic industry and Consumer Defensive sector, Brown-Forman's 14-Day RSI distribution charts can be found below:
* The bar in red indicates where Brown-Forman's 14-Day RSI falls into.
* Note that the formula uses a positive value for the average loss.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Brown-Forman (MEX:BFB) has a 14-Day RSI of 33.81 as of Jul. 20, 2026. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Brown-Forman and its competitors. According to the industry distribution chart, Brown-Forman ranks #80 out of 239 companies in the Beverages - Alcoholic industry, placing it in the top 33.5%.
Is Brown-Forman's 14-Day RSI too high?
Brown-Forman's current 14-Day RSI is 33.81. The Beverages - Alcoholic industry median 14-Day RSI is 49.18. Brown-Forman's value of 33.81 is 31.3% below this industry median. Based on the distribution chart, Brown-Forman ranks #80 out of 239 companies in the Beverages - Alcoholic industry, which is above the industry midpoint. Overall, Brown-Forman has a GF Score™ of 65/100, reflecting its overall financial health beyond just this single metric.
How does Brown-Forman's 14-Day RSI compare to MGPI and SNDL?
According to the Beverages - Alcoholic industry distribution chart, Brown-Forman ranks #80 out of 239 companies for 14-Day RSI. This puts Brown-Forman in the upper half of its industry. The industry median 14-Day RSI is 49.18. Brown-Forman's value of 33.81 is 31.3% below this benchmark. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good 14-Day RSI for a Beverages - Alcoholic company?
The median 14-Day RSI among Beverages - Alcoholic companies is 49.18, based on 239 companies in the industry. Companies in the top quartile (top 25%) have a 14-Day RSI significantly above this median, while those in the bottom quartile fall well below. However, 14-Day RSI should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Brown-Forman's current 14-Day RSI of 33.81 is 31.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high 14-Day RSI mean?
A high 14-Day RSI can signal that a stock is expensive relative to its fundamentals. Relative Strength Index (RSI) is a momentum oscillator that measures the speed and change of price movements. View historical data on Brown-Forman and its competitors. For the Beverages - Alcoholic industry, the median 14-Day RSI is 49.18 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Brown-Forman's current 14-Day RSI is 33.81. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Brown-Forman stock overvalued right now?
Brown-Forman (MEX:BFB) has a current 14-Day RSI of 33.81. The stock's GF Value™ is MXN713.43, compared to a current price of MXN455.44 — trading 36.2% below its estimated fair value. The current 14-Day RSI is 33.81 and 31.3% below the Beverages - Alcoholic industry median of 49.18. Brown-Forman's overall GF Score™ is 65/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is 14-Day RSI calculated?
14-Day RSI is calculated from a company's financial statements. For Brown-Forman (MEX:BFB), the current 14-Day RSI is 33.81 as of Jul. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Brown-Forman (MEX:BFB) Overvalued in 2026?
Based on GuruFocus' analysis, Brown-Forman stock appears to be undervalued.
The current stock price of MXN455.44 is trading 36.2% below its estimated GF Value™ of MXN713.43.
Key valuation signals for MEX:BFB:
14-Day RSI: 33.81
GF Value™: MXN713.43 vs. price of MXN455.44 (36.2% below fair value)
Industry Position: 31.3% below the Beverages - Alcoholic median (#80 of 239)
No single metric tells the full story. See the MEX:BFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Brown-Forman is a US-based manufacturer of premium distilled spirits. It generates over 70% of its revenue in the whiskey category, under well-known Tennessee whiskey brand Jack Daniel's and bourbon brands Woodford Reserve and Old Forester. It also manufactures and distributes tequila, vodka, rum, gin, and premium wines. The company generated 44% of fiscal 2025 sales from the US, while the bulk of international revenue comes from Europe, Australia, and Latin America. The Brown family controls over 50% of the economic interests and 67% of the voting power in the company.
65GF Score
Get the complete analysis for MEX:BFB
14-Day RSI is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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