PUBM (PubMatic) Moat Score: 6/10 (As of Jul. 06, 2026)


PUBM PubMatic Inc PUBM
77 GF Score
Price $13.33
GF Value $16.88
Valuation Modestly Undervalued
! 7 Warning Signs
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What is PubMatic Moat Score?

PubMatic PUBM -1.62% 77 Moat Score is 6 as of Jul. 06, 2026. GuruFocus rates PUBM with a GF Score™ of 77/100 and a GF Value™ of $16.88 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 2,837 Software companies, PubMatic ranks better than 97.89% on this metric.

PubMatic has the Moat Score of 6, which implies that the company might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

PubMatic has Narrow Moat: PubMatic Inc has a strong narrow moat due to its proprietary technology and network effects in the digital advertising space. The company benefits from customer switching costs and consistent innovation, but lacks the scale or regulatory barriers for a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes PubMatic might have Narrow Moat - Strong narrow moat, clearly distinguishable but not wide.

PubMatic  (NAS:PUBM) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

PubMatic Moat Score Related Terms

PUBM vs SVMB, OOMA, SMWB: Moat Score Comparison

For the Software - Application subindustry, PubMatic's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

PubMatic Moat Score vs Software Industry

For the Software industry and Technology sector, PubMatic's Moat Score distribution charts can be found below:

* The bar in red indicates where PubMatic's Moat Score falls into.


PUBM
77GF Score
PubMatic Inc PUBM
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 6 mean?
PubMatic (PUBM) has a Moat Score of 6 as of Jul. 06, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, PubMatic ranks #60 out of 2837 companies in the Software industry, placing it in the top 2.1%.
Is PubMatic's Moat Score too high?
PubMatic's current Moat Score is 6. Based on the distribution chart, PubMatic ranks #60 out of 2837 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, PubMatic has a GF Score™ of 77/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does PubMatic's Moat Score compare to SVMB and OOMA?
According to the Software industry distribution chart, PubMatic ranks #60 out of 2837 companies for Moat Score. This places PubMatic in the top 2% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Software company?
A good Moat Score depends on the Software industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. PubMatic's current Moat Score is 6. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PubMatic stock overvalued right now?
Based on GuruFocus' analysis, PubMatic (PUBM) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.88, compared to a current price of $13.33 — trading 21% below its estimated fair value. The current Moat Score is 6. PubMatic's overall GF Score™ is 77/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For PubMatic (PUBM), the current Moat Score is 6 as of Jul. 06, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PubMatic (PUBM) Overvalued in 2026?

Based on GuruFocus' analysis, PubMatic stock appears to be undervalued. The current stock price of $13.33 is trading 21% below its estimated GF Value™ of $16.88. GuruFocus considers PubMatic to be Modestly Undervalued.

Key valuation signals for PUBM:

  • Moat Score: 6
  • GF Value™: $16.88 vs. price of $13.33 (21% below fair value)
  • GF Score™: 77/100 with 7 warning signs

No single metric tells the full story. See the PUBM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

PubMatic Business Description

Address 601 Marshall Street, Redwood City, CA, USA, 94063
PubMatic Inc is is an independent, artificial intelligence-powered advertising technology company that delivers digital advertising performance. Its integrated technology platform connects buyers, publishers, data providers, and commerce media networks on a single, unified platform, to deliver advertising performance, control, transparency and efficiency. Its platform empowers the world's digital content creators (publishers) to maximize monetization of their advertising inventory and audiences and provides control and transparency to buyers, which includes advertisers, agencies, agency trading desks, and demand side platforms (DSPs) (referred as buyers). Geographically, the company generates the majority of its revenue from the United States, followed by EMEA, APAC, and Rest of the World.
77GF Score

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$13.33
Price
$16.88
GF Value