PUBM (PubMatic) Tariff Resilience Score: 9/10 (As of Jul. 11, 2026)


PUBM PubMatic Inc PUBM
77 GF Score
Price $13.54
GF Value $16.89
Valuation Modestly Undervalued
! 7 Warning Signs
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What is PubMatic Tariff Resilience Score?

PubMatic PUBM 77 Tariff Resilience Score is 9 as of Jul. 11, 2026. GuruFocus rates PUBM with a GF Score™ of 77/100 and a GF Value™ of $16.89 (Modestly Undervalued). The stock has 7 warning signs investors should review. Among 2,803 Software companies, PubMatic ranks better than 99.86% on this metric.

PubMatic has the Tariff Resilience Score of 9, which implies that the company might have Highly Resilient.

PubMatic has PubMatic Inc is highly resilient to tariffs as a digital advertising company. Its operations are largely unaffected by physical goods trade, and its global platform allows for flexibility in service delivery. The company has minimal direct exposure to tariff changes.

Tariff Resilience Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more.

The company's exposure to international trade tariffs based on these criteria:

1. Global supply chain dependencies
2. Manufacturing locations versus sales markets
3. Import/export balance and percentage of revenue
4. Historical impact from previous tariff changes
5. Available mitigation strategies (alternative suppliers, pricing power)
6. Industry-specific tariff exemptions or vulnerabilities

Based on the research, GuruFocus believes PubMatic might have Highly Resilient.

PubMatic  (NAS:PUBM) Tariff Resilience Score Explanation

The Tariff Resilience Score ranges from 0 to 10, with 10 as the most resilient. GuruFocus divided Moat Score into following 3 categories:

Tariff Resilience Score Resilience Level
7 - 10Highly Resilient
4 - 6Average Resilient
0 - 3Highly Vulnerable

PubMatic Tariff Resilience Score Related Terms

PUBM vs SVMB, OOMA, SMWB: Tariff Resilience Score Comparison

For the Software - Application subindustry, PubMatic's Tariff Resilience Score, along with its competitors' market caps and Tariff Resilience Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

PubMatic Tariff Resilience Score vs Software Industry

For the Software industry and Technology sector, PubMatic's Tariff Resilience Score distribution charts can be found below:

* The bar in red indicates where PubMatic's Tariff Resilience Score falls into.


PUBM
77GF Score
PubMatic Inc PUBM
Tariff Resilience Score is just one metric. See GF Score™, valuation, warning signs, and more.
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What does a Tariff Resilience Score of 9 mean?
PubMatic (PUBM) has a Tariff Resilience Score of 9 as of Jul. 11, 2026. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. According to the industry distribution chart, PubMatic ranks #4 out of 2803 companies in the Software industry, placing it in the top 0.099999999999994%.
Is PubMatic's Tariff Resilience Score too high?
PubMatic's current Tariff Resilience Score is 9. Based on the distribution chart, PubMatic ranks #4 out of 2803 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, PubMatic has a GF Score™ of 77/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does PubMatic's Tariff Resilience Score compare to SVMB and OOMA?
According to the Software industry distribution chart, PubMatic ranks #4 out of 2803 companies for Tariff Resilience Score. This places PubMatic in the top 0% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Tariff Resilience Score for a Software company?
A good Tariff Resilience Score depends on the Software industry context. However, Tariff Resilience Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Tariff Resilience Score mean?
A high Tariff Resilience Score can signal that a stock is expensive relative to its fundamentals. Tariff Score is a ranking system developed by GuruFocus to measure a company's exposure to international trade tariffs, rated on a scale from 0 to 10. It takes into account key factors such as global supply chain dependencies, manufacturing locations versus sales markets, import / export balance and percentage of revenue, and more. PubMatic's current Tariff Resilience Score is 9. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is PubMatic stock overvalued right now?
Based on GuruFocus' analysis, PubMatic (PUBM) is currently considered Modestly Undervalued. The stock's GF Value™ is $16.89, compared to a current price of $13.54 — trading 19.8% below its estimated fair value. The current Tariff Resilience Score is 9. PubMatic's overall GF Score™ is 77/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Tariff Resilience Score calculated?
Tariff Resilience Score is calculated from a company's financial statements. For PubMatic (PUBM), the current Tariff Resilience Score is 9 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is PubMatic (PUBM) Overvalued in 2026?

Based on GuruFocus' analysis, PubMatic stock appears to be undervalued. The current stock price of $13.54 is trading 19.8% below its estimated GF Value™ of $16.89. GuruFocus considers PubMatic to be Modestly Undervalued.

Key valuation signals for PUBM:

  • Tariff Resilience Score: 9
  • GF Value™: $16.89 vs. price of $13.54 (19.8% below fair value)
  • GF Score™: 77/100 with 7 warning signs

No single metric tells the full story. See the PUBM stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

PubMatic Business Description

Address 601 Marshall Street, Redwood City, CA, USA, 94063
PubMatic Inc is is an independent, artificial intelligence-powered advertising technology company that delivers digital advertising performance. Its integrated technology platform connects buyers, publishers, data providers, and commerce media networks on a single, unified platform, to deliver advertising performance, control, transparency and efficiency. Its platform empowers the world's digital content creators (publishers) to maximize monetization of their advertising inventory and audiences and provides control and transparency to buyers, which includes advertisers, agencies, agency trading desks, and demand side platforms (DSPs) (referred as buyers). Geographically, the company generates the majority of its revenue from the United States, followed by EMEA, APAC, and Rest of the World.
77GF Score

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Tariff Resilience Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$13.54
Price
$16.89
GF Value