SSDOF (Shiseido Co) Moat Score: 7/10 (As of Jun. 27, 2026)


SSDOF Shiseido Co Ltd SSDOF
64 GF Score
Price $17.25
GF Value $20.57
Valuation Modestly Undervalued
! 6 Warning Signs
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What is Shiseido Co Moat Score?

Shiseido Co SSDOF 64 Moat Score is 7 as of Jun. 27, 2026. GuruFocus rates SSDOF with a GF Score™ of 64/100 and a GF Value™ of $20.57 (Modestly Undervalued). The stock has 6 warning signs investors should review. Among 2,058 Consumer Packaged Goods companies, Shiseido Co ranks better than 99.37% on this metric.

Shiseido Co has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Shiseido Co has Wide Moat: Shiseido possesses a wide moat with strong brand strength, deep customer loyalty, and significant pricing power in the cosmetics industry. Its valuable intellectual property and extensive distribution network support its durable competitive advantages, justifying its entry-level wide moat status.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Shiseido Co might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Shiseido Co  (OTCPK:SSDOF) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Shiseido Co Moat Score Related Terms

SSDOF vs PG, CL, KVUE: Moat Score Comparison

For the Household & Personal Products subindustry, Shiseido Co's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Shiseido Co Moat Score vs Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Shiseido Co's Moat Score distribution charts can be found below:

* The bar in red indicates where Shiseido Co's Moat Score falls into.


SSDOF
64GF Score
Shiseido Co Ltd SSDOF
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 7 mean?
Shiseido Co (SSDOF) has a Moat Score of 7 as of Jun. 27, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Shiseido Co ranks #13 out of 2058 companies in the Consumer Packaged Goods industry, placing it in the top 0.59999999999999%.
Is Shiseido Co's Moat Score too high?
Shiseido Co's current Moat Score is 7. Based on the distribution chart, Shiseido Co ranks #13 out of 2058 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Shiseido Co has a GF Score™ of 64/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Shiseido Co's Moat Score compare to PG and CL?
According to the Consumer Packaged Goods industry distribution chart, Shiseido Co ranks #13 out of 2058 companies for Moat Score. This places Shiseido Co in the top 1% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Consumer Packaged Goods company?
A good Moat Score depends on the Consumer Packaged Goods industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Shiseido Co's current Moat Score is 7. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Shiseido Co stock overvalued right now?
Based on GuruFocus' analysis, Shiseido Co (SSDOF) is currently considered Modestly Undervalued. The stock's GF Value™ is $20.57, compared to a current price of $17.25 — trading 16.1% below its estimated fair value. The current Moat Score is 7. Shiseido Co's overall GF Score™ is 64/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Shiseido Co (SSDOF), the current Moat Score is 7 as of Jun. 27, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Shiseido Co (SSDOF) Overvalued in 2026?

Based on GuruFocus' analysis, Shiseido Co stock appears to be undervalued. The current stock price of $17.25 is trading 16.1% below its estimated GF Value™ of $20.57. GuruFocus considers Shiseido Co to be Modestly Undervalued.

Key valuation signals for SSDOF:

  • Moat Score: 7
  • GF Value™: $20.57 vs. price of $17.25 (16.1% below fair value)
  • GF Score™: 64/100 with 6 warning signs

No single metric tells the full story. See the SSDOF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Shiseido Co Business Description

Address 5-5 Ginza 7-chome, Chuo-ku, Tokyo, JPN, 104-0061
Shiseido is a leading Japanese cosmetics manufacturer focused in the prestige and premium categories. Founded in 1872, it was the first Western-style pharmacy in Ginza, Tokyo, and is one of the oldest cosmetics companies globally. Shiseido's suite of 31 brands, which include its namesake brand, Clé de Peau Beauté, and NARS, had a 10.2% share of Japan's beauty and personal care market in 2024 according to Euromonitor. It is also ranked in the top 4-5 globally, with around 7% to 8% market share in premium and prestige color cosmetics and skincare. In terms of revenue, Japan and China, which include travel retail, are the two key markets making up 65% of group revenue in 2025.
64GF Score

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$17.25
Price
$20.57
GF Value