Snap (WBO:SNAP) Moat Score: 5/10 (As of Jul. 01, 2026)


WBO:SNAP Snap Inc WBO:SNAP
63 GF Score
Price €4.23
GF Value €10.65
Valuation Possible Value Trap
! 2 Warning Signs
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What is Snap Moat Score?

Snap WBO:SNAP +9.30% 63 Moat Score is 5 as of Jul. 01, 2026. GuruFocus rates WBO:SNAP with a GF Score™ of 63/100 and a GF Value™ of €10.65 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 563 Interactive Media companies, Snap ranks better than 94.49% on this metric.

Snap has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

Snap has Narrow Moat: Snap Inc has a solid narrow moat due to its strong brand and network effects from its social media platform. While it has a loyal user base, the competitive landscape with giants like Facebook and TikTok limits its pricing power and market share sustainability. Innovation is consistent but not enough to establish a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes Snap might have Narrow Moat - Solid narrow moat.

Snap  (WBO:SNAP) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

Snap Moat Score Related Terms

WBO:SNAP vs ZG, BILI, BZ: Moat Score Comparison

For the Internet Content & Information subindustry, Snap's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Snap Moat Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Snap's Moat Score distribution charts can be found below:

* The bar in red indicates where Snap's Moat Score falls into.


WBO:SNAP
63GF Score
Snap Inc WBO:SNAP
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
Snap (WBO:SNAP) has a Moat Score of 5 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, Snap ranks #31 out of 563 companies in the Interactive Media industry, placing it in the top 5.5%.
Is Snap's Moat Score too high?
Snap's current Moat Score is 5. Based on the distribution chart, Snap ranks #31 out of 563 companies in the Interactive Media industry, which is in the top quartile — a strong position relative to peers. Overall, Snap has a GF Score™ of 63/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Snap's Moat Score compare to ZG and BILI?
According to the Interactive Media industry distribution chart, Snap ranks #31 out of 563 companies for Moat Score. This places Snap in the top 6% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for an Interactive Media company?
A good Moat Score depends on the Interactive Media industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. Snap's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snap stock overvalued right now?
Based on GuruFocus' analysis, Snap (WBO:SNAP) is currently considered Possible Value Trap. The stock's GF Value™ is €10.65, compared to a current price of €4.23 — trading 60.3% below its estimated fair value. The current Moat Score is 5. Snap's overall GF Score™ is 63/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For Snap (WBO:SNAP), the current Moat Score is 5 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Snap (WBO:SNAP) Overvalued in 2026?

Based on GuruFocus' analysis, Snap stock appears to be undervalued. The current stock price of €4.23 is trading 60.3% below its estimated GF Value™ of €10.65. GuruFocus considers Snap to be Possible Value Trap.

Key valuation signals for WBO:SNAP:

  • Moat Score: 5
  • GF Value™: €10.65 vs. price of €4.23 (60.3% below fair value)
  • GF Score™: 63/100 with 2 warning signs

No single metric tells the full story. See the WBO:SNAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Snap Business Description

Address 3000 31st Street, Santa Monica, CA, USA, 90405
Snap is a technology company best known for its marquis social media application.Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
63GF Score

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€4.23
Price
€10.65
GF Value