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Snap (WBO:SNAP) Pretax Margin % : 0.92% (As of Dec. 2024)


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What is Snap Pretax Margin %?

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Snap's Pre-Tax Income for the three months ended in Dec. 2024 was €14 Mil. Snap's Revenue for the three months ended in Dec. 2024 was €1,487 Mil. Therefore, Snap's pretax margin for the quarter that ended in Dec. 2024 was 0.92%.

The historical rank and industry rank for Snap's Pretax Margin % or its related term are showing as below:

WBO:SNAP' s Pretax Margin % Range Over the Past 10 Years
Min: -648.59   Med: -48.59   Max: -11.52
Current: -12.54


WBO:SNAP's Pretax Margin % is ranked worse than
65.91% of 572 companies
in the Interactive Media industry
Industry Median: 0.275 vs WBO:SNAP: -12.54

Snap Pretax Margin % Historical Data

The historical data trend for Snap's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Snap Pretax Margin % Chart

Snap Annual Data
Trend Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24
Pretax Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -36.95 -11.52 -30.44 -28.10 -12.54

Snap Quarterly Data
Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -18.00 -24.96 -19.68 -10.56 0.92

Competitive Comparison of Snap's Pretax Margin %

For the Internet Content & Information subindustry, Snap's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Snap's Pretax Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Snap's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Snap's Pretax Margin % falls into.


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Snap Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Snap's Pretax Margin for the fiscal year that ended in Dec. 2024 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2024 )/Revenue (A: Dec. 2024 )
=-641.976/5120.135
=-12.54 %

Snap's Pretax Margin for the quarter that ended in Dec. 2024 is calculated as

Pretax Margin=Pre-Tax Income (Q: Dec. 2024 )/Revenue (Q: Dec. 2024 )
=13.623/1487.205
=0.92 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Snap  (WBO:SNAP) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Snap Pretax Margin % Related Terms

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Snap Business Description

Address
3000 31st Street, Santa Monica, CA, USA, 90405
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.