Snap (WBO:SNAP) PS Ratio: 1.38 (As of Jul. 04, 2026) — 87% Below Median


WBO:SNAP Snap Inc WBO:SNAP
64 GF Score
Price €4.27
GF Value €10.80
Valuation Possible Value Trap
! 2 Warning Signs
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What is Snap PS Ratio?

Snap WBO:SNAP +0.95% 64 PS Ratio is 1.38 as of Jul. 04, 2026, which is 87% below its 10-year median of 10.26. GuruFocus rates WBO:SNAP with a GF Score™ of 64/100 and a GF Value™ of €10.80 (Possible Value Trap). The stock has 2 warning signs investors should review. Among 543 Interactive Media companies, Snap ranks better than 57.09% on this metric.

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. As of today, Snap's share price is €4.27. Snap's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €3.09. Hence, Snap's PS Ratio for today is 1.38.

The historical rank and industry rank for Snap's PS Ratio or its related term are showing as below:

WBO:SNAP' s PS Ratio Range Over the Past 10 Years
Min: 1.12   Med: 10.26   Max: 71.67
Current: 1.34

During the past 11 years, Snap's highest PS Ratio was 71.67. The lowest was 1.12. And the median was 10.26.

WBO:SNAP's PS Ratio is ranked better than
57.09% of 543 companies
in the Interactive Media industry
Industry Median: 1.71 vs WBO:SNAP: 1.34

Snap's Revenue per Sharefor the three months ended in Mar. 2026 was €0.78. Its Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was €3.09.

During the past 12 months, the average Revenue per Share Growth Rate of Snap was 8.90% per year. During the past 3 years, the average Revenue per Share Growth Rate was 7.00% per year. During the past 5 years, the average Revenue per Share Growth Rate was 12.60% per year. During the past 10 years, the average Revenue per Share Growth Rate was 39.50% per year.

During the past 11 years, Snap's highest 3-Year average Revenue per Share Growth Rate was 150.20% per year. The lowest was 7.00% per year. And the median was 33.20% per year.

Back to Basics: PS Ratio


Snap  (WBO:SNAP) PS Ratio Explanation

The PS Ratio is an excellent valuation indicator if you want to compare a stock with its historical valuation or with the stocks in the same industry. The PS Ratio works especially well when you want to compare the stock's current valuation with its historical valuation. The PS Ratio is a great valuation tool for evaluating cyclical businesses where the PE Ratio works poorly. It works the best when comparing the current valuation with the historical valuation because over time, a company's profit margin tends to revert to the mean.

When the PS Ratio is applied to the whole stock market, it can be used to evaluate the current market valuation and projected returns. In this case, the price is the total market cap of all stocks that are traded, and sales are the GDP of the country. This is how Warren Buffett estimates the broad market valuation and project future returns.

Similar to the PE Ratio or Price-to-Operating-Cash-Flow or Price-to-Free-Cash-Flow , the PS Ratio measures the valuation based on the earning power of the company. This is where it is different from the PB Ratio , which measures the valuation based on the company's balance sheet.


Be Aware

The PS Ratio does not tell you how cheap or expensive the stock is. It cannot be used to compare companies in different industries. It works better for companies within the same industry because these companies tend to have similar capital structures and profit margins. It works the best when comparing a company with itself in the past.


Snap PS Ratio Related Terms


Snap PS Ratio Historical Data

* Premium members only.

The historical data trend for Snap's PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Snap PS Ratio Chart

Snap Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 17.81 3.13 5.93 3.33 2.31

Snap Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.63 2.59 2.25 2.31 1.28

WBO:SNAP vs ZG, BILI, BZ: PS Ratio Comparison

For the Internet Content & Information subindustry, Snap's PS Ratio, along with its competitors' market caps and PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Snap PS Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Snap's PS Ratio distribution charts can be found below:

* The bar in red indicates where Snap's PS Ratio falls into.


WBO:SNAP
64GF Score
Snap Inc WBO:SNAP
PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Snap PS Ratio Calculation

The PS Ratio, or Price-to-Sales ratio, or Price/Sales, is a financial ratio used to compare a company's market price to its Revenue per Share. It is a ratio widely used to value stocks and it was first used by Ken Fisher.

Snap's PS Ratio for today is calculated as

PS Ratio=Share Price/Revenue per Share (TTM)
=4.27/3.094
=1.38

Snap's Share Price of today is €4.27.
Snap's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was €3.09.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

It can also be calculated from the numbers for the whole company:

PS Ratio=Market Cap/Revenue

The Revenue here is for the trailing 12 months.

Frequently Asked Questions Learn more about PS Ratio →
What does a PS Ratio of 1.38 mean?
Snap (WBO:SNAP) has a PS Ratio of 1.38 as of Jul. 04, 2026. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Snap and its competitors. This is 87% below median its historical median of 10.26. Over the past decade, Snap's PS Ratio has ranged from 1.12 to 71.67. According to the industry distribution chart, Snap ranks #233 out of 543 companies in the Interactive Media industry, placing it in the top 42.9%.
Is Snap's PS Ratio too high?
Snap's current PS Ratio of 1.38 is 87% below median its 10-year median of 10.26. Over the past 10 years, this metric has ranged from a low of 1.12 to a high of 71.67. The Interactive Media industry median PS Ratio is 1.71. Snap's value of 1.38 is 19.3% below this industry median. Based on the distribution chart, Snap ranks #233 out of 543 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Snap has a GF Score™ of 64/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Snap's PS Ratio compare to ZG and BILI?
According to the Interactive Media industry distribution chart, Snap ranks #233 out of 543 companies for PS Ratio. This puts Snap in the upper half of its industry. The industry median PS Ratio is 1.71. Snap's value of 1.38 is 19.3% below this benchmark. Historically, Snap's own PS Ratio has ranged from 1.12 to 71.67 over the past decade. While the company's 10-year median is 10.26 vs. the industry median of 1.71, Snap has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good PS Ratio for an Interactive Media company?
The median PS Ratio among Interactive Media companies is 1.71, based on 543 companies in the industry. Companies in the top quartile (top 25%) have a PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Snap's current PS Ratio of 1.38 is 19.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high PS Ratio mean?
A high PS Ratio can signal that a stock is expensive relative to its fundamentals. Price-to-Sales ratio is the ratio of share price to a company's revenue per share. View historical data on Snap and its competitors. For the Interactive Media industry, the median PS Ratio is 1.71 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Snap's current PS Ratio is 1.38, which is 87% below median its own 10-year median of 10.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snap stock overvalued right now?
Based on GuruFocus' analysis, Snap (WBO:SNAP) is currently considered Possible Value Trap. The stock's GF Value™ is €10.80, compared to a current price of €4.27 — trading 60.5% below its estimated fair value. The current PS Ratio is 1.38, which is 87% below median its 10-year median of 10.26 and 19.3% below the Interactive Media industry median of 1.71. Snap's overall GF Score™ is 64/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is PS Ratio calculated?
PS Ratio is calculated from a company's financial statements. For Snap (WBO:SNAP), the current PS Ratio is 1.38 as of Jul. 04, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Snap (WBO:SNAP) Overvalued in 2026?

Based on GuruFocus' analysis, Snap stock appears to be undervalued. The current stock price of €4.27 is trading 60.5% below its estimated GF Value™ of €10.80. GuruFocus considers Snap to be Possible Value Trap.

Key valuation signals for WBO:SNAP:

  • PS Ratio: 1.38 (87% below median its 10-year median of 10.26)
  • GF Value™: €10.80 vs. price of €4.27 (60.5% below fair value)
  • GF Score™: 64/100 with 2 warning signs
  • Industry Position: 19.3% below the Interactive Media median (#233 of 543)

No single metric tells the full story. See the WBO:SNAP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Snap Business Description

Address 3000 31st Street, Santa Monica, CA, USA, 90405
Snap is a technology company best known for its marquis social media application.Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
64GF Score

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PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€4.27
Price
€10.80
GF Value