Camplify Holdings (ASX:CHL) Beneish M-Score: -3.20 (As of Jun. 25, 2026)


ASX:CHL Camplify Holdings Ltd ASX:CHL
45 GF Score
Price A$0.19
GF Value A$1.04
Valuation Possible Value Trap
! 3 Warning Signs
View Full Analysis

What is Camplify Holdings Beneish M-Score?

Camplify Holdings ASX:CHL -2.56% 45 Beneish M-Score is -3.20 as of Jun. 25, 2026. GuruFocus rates ASX:CHL with a GF Score™ of 45/100 and a GF Value™ of A$1.04 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 532 Interactive Media companies, Camplify Holdings ranks better than 73.68% on this metric.

The zones of discrimination for M-Score is as such:

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Good Sign:

Beneish M-Score -3.2 no higher than -1.78, which implies that the company is unlikely to be a manipulator.

The historical rank and industry rank for Camplify Holdings's Beneish M-Score or its related term are showing as below:

ASX:CHL' s Beneish M-Score Range Over the Past 10 Years
Min: -3.2   Med: -2.05   Max: -1.78
Current: -3.2

During the past 5 years, the highest Beneish M-Score of Camplify Holdings was -1.78. The lowest was -3.20. And the median was -2.05.

Camplify Holdings Beneish M-Score Historical Data

* Premium members only.

The historical data trend for Camplify Holdings's Beneish M-Score can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Camplify Holdings Beneish M-Score Chart

Camplify Holdings Annual Data
Trend Jun21 Jun22 Jun23 Jun24 Jun25
Beneish M-Score
0.00 0.00 -1.78 -2.05 -3.20

Camplify Holdings Semi-Annual Data
Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beneish M-Score Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 0.00 -2.05 0.00 -3.20 0.00

ASX:CHL vs GOOGL, META, SPOT: Beneish M-Score Comparison

For the Internet Content & Information subindustry, Camplify Holdings's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Camplify Holdings Beneish M-Score vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Camplify Holdings's Beneish M-Score distribution charts can be found below:

* The bar in red indicates where Camplify Holdings's Beneish M-Score falls into.


ASX:CHL
45GF Score
Camplify Holdings Ltd ASX:CHL
Beneish M-Score is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Camplify Holdings Beneish M-Score Calculation

The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.

The M-Score Variables:

The M-score of Camplify Holdings for today is based on a combination of the following eight different indices:

M=-4.84+0.92 * DSRI+0.528 * GMI+0.404 * AQI+0.892 * SGI+0.115 * DEPI
=-4.84+0.92 * 0.6773+0.528 * 1.042+0.404 * 1.1374+0.892 * 0.8726+0.115 * 1.2666
-0.172 * SGAI+4.679 * TATA-0.327 * LVGI
-0.172 * 1.0915+4.679 * -0.075294-0.327 * 1.1478
=-3.20

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

This Year (Jun25) TTM:Last Year (Jun24) TTM:
Total Receivables was A$12.71 Mil.
Revenue was A$41.67 Mil.
Gross Profit was A$24.93 Mil.
Total Current Assets was A$23.39 Mil.
Total Assets was A$77.20 Mil.
Property, Plant and Equipment(Net PPE) was A$1.69 Mil.
Depreciation, Depletion and Amortization(DDA) was A$1.57 Mil.
Selling, General, & Admin. Expense(SGA) was A$26.80 Mil.
Total Current Liabilities was A$31.35 Mil.
Long-Term Debt & Capital Lease Obligation was A$0.21 Mil.
Net Income was A$-15.84 Mil.
Gross Profit was A$-5.50 Mil.
Cash Flow from Operations was A$-4.53 Mil.
 Total Receivables was A$21.50 Mil.
Revenue was A$47.75 Mil.
Gross Profit was A$29.77 Mil.
Total Current Assets was A$38.20 Mil.
Total Assets was A$97.63 Mil.
Property, Plant and Equipment(Net PPE) was A$1.48 Mil.
Depreciation, Depletion and Amortization(DDA) was A$2.32 Mil.
Selling, General, & Admin. Expense(SGA) was A$28.14 Mil.
Total Current Liabilities was A$34.73 Mil.
Long-Term Debt & Capital Lease Obligation was A$0.04 Mil.

1. DSRI = Days Sales in Receivables Index

Measured as the ratio of Revenue in Total Receivables in year t to year t-1.

A large increase in DSR could be indicative of revenue inflation.

DSRI=(Receivables_t / Revenue_t) / (Receivables_t-1 / Revenue_t-1)
=(12.707 / 41.669) / (21.501 / 47.752)
=0.304951 / 0.450264
=0.6773

2. GMI = Gross Margin Index

Measured as the ratio of gross margin in year t-1 to gross margin in year t.

Gross margin has deteriorated when this index is above 1. A firm with poorer prospects is more likely to manipulate earnings.

GMI=GrossMargin_t-1 / GrossMargin_t
=(GrossProfit_t-1 / Revenue_t-1) / (GrossProfit_t / Revenue_t)
=(29.774 / 47.752) / (24.933 / 41.669)
=0.623513 / 0.598358
=1.042

3. AQI = Asset Quality Index

AQI is the ratio of asset quality in year t to year t-1.

Asset quality is measured as the ratio of non-current assets other than Property, Plant and Equipment to Total Assets.

AQI=(1 - (CurrentAssets_t + PPE_t) / TotalAssets_t) / (1 - (CurrentAssets_t-1 + PPE_t-1) / TotalAssets_t-1)
=(1 - (23.394 + 1.687) / 77.204) / (1 - (38.204 + 1.478) / 97.634)
=0.675133 / 0.593564
=1.1374

4. SGI = Sales Growth Index

Ratio of Revenue in year t to sales in year t-1.

Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.

SGI=Sales_t / Sales_t-1
=Revenue_t / Revenue_t-1
=41.669 / 47.752
=0.8726

5. DEPI = Depreciation Index

Measured as the ratio of the rate of Depreciation, Depletion and Amortization in year t-1 to the corresponding rate in year t.

DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.

DEPI=(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1)) / (Depreciation_t / (Depreciaton_t + PPE_t))
=(2.317 / (2.317 + 1.478)) / (1.57 / (1.57 + 1.687))
=0.61054 / 0.482039
=1.2666

Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.

6. SGAI = Sales, General and Administrative expenses Index

The ratio of Selling, General, & Admin. Expense(SGA) to Sales in year t relative to year t-1.

SGA expenses index > 1 means that the company is becoming less efficient in generate sales.

SGAI=(SGA_t / Sales_t) / (SGA_t-1 /Sales_t-1)
=(26.801 / 41.669) / (28.139 / 47.752)
=0.643188 / 0.589274
=1.0915

7. LVGI = Leverage Index

The ratio of total debt to Total Assets in year t relative to yeat t-1.

An LVGI > 1 indicates an increase in leverage

LVGI=((LTD_t + CurrentLiabilities_t) / TotalAssets_t) / ((LTD_t-1 + CurrentLiabilities_t-1) / TotalAssets_t-1)
=((0.21 + 31.35) / 77.204) / ((0.044 + 34.728) / 97.634)
=0.408787 / 0.356146
=1.1478

8. TATA = Total Accruals to Total Assets

Total accruals calculated as the change in working capital accounts other than cash less depreciation.

TATA=(IncomefromContinuingOperations_t - CashFlowsfromOperations_t) / TotalAssets_t
=(NetIncome_t - NonOperatingIncome_t - CashFlowsfromOperations_t) / TotalAssets_t
=(-15.844 - -5.504 - -4.527) / 77.204
=-0.075294

An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.

Camplify Holdings has a M-score of -3.20 suggests that the company is unlikely to be a manipulator.

Frequently Asked Questions Learn more about Beneish M-Score →
What does a Beneish M-Score of -3.20 mean?
Camplify Holdings (ASX:CHL) has a Beneish M-Score of -3.20 as of Jun. 25, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Camplify Holdings and its competitors. According to the industry distribution chart, Camplify Holdings ranks #140 out of 532 companies in the Interactive Media industry, placing it in the top 26.3%.
Is Camplify Holdings' Beneish M-Score too high?
Camplify Holdings' current Beneish M-Score is -3.20. Based on the distribution chart, Camplify Holdings ranks #140 out of 532 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Camplify Holdings has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Camplify Holdings' Beneish M-Score compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Camplify Holdings ranks #140 out of 532 companies for Beneish M-Score. This puts Camplify Holdings in the upper half of its industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for an Interactive Media company?
A good Beneish M-Score depends on the Interactive Media industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on Camplify Holdings and its competitors. Camplify Holdings's current Beneish M-Score is -3.20. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Camplify Holdings stock overvalued right now?
Based on GuruFocus' analysis, Camplify Holdings (ASX:CHL) is currently considered Possible Value Trap. The stock's GF Value™ is A$1.04, compared to a current price of A$0.19 — trading 81.7% below its estimated fair value. The current Beneish M-Score is -3.20. Camplify Holdings' overall GF Score™ is 45/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For Camplify Holdings (ASX:CHL), the current Beneish M-Score is -3.20 as of Jun. 25, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Camplify Holdings (ASX:CHL) Overvalued in 2026?

Based on GuruFocus' analysis, Camplify Holdings stock appears to be undervalued. The current stock price of A$0.19 is trading 81.7% below its estimated GF Value™ of A$1.04. GuruFocus considers Camplify Holdings to be Possible Value Trap.

Key valuation signals for ASX:CHL:

  • Beneish M-Score: -3.20
  • GF Value™: A$1.04 vs. price of A$0.19 (81.7% below fair value)
  • GF Score™: 45/100 with 3 warning signs

No single metric tells the full story. See the ASX:CHL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Camplify Holdings Business Description

Address 42 Union Street, Wickham, New Castle, NSW, AUS, 2293
Camplify Holdings Ltd operates peer-to-peer digital marketplace platforms that connect recreational vehicle (RV) owners with people looking to hire RVs. Its main platforms include Camplify, PaulCamper, MyWay, and Rent a Tent. Camplify and PaulCamper offer a range of caravans, motorhomes, camper trailers, and campervans for hire across several countries, including Australia, New Zealand, the United Kingdom, Spain, Germany, Austria, and the Netherlands. MyWay provides insurance products tailored to RV owners and renters. Rent a Tent provides accommodation services to festivals and events. The company has three operating segments: Hire, Membership, and Other. The company generates revenue mainly through hire revenue, membership fees, platform fees charged, and insurance services.
45GF Score

Get the complete analysis for ASX:CHL

Beneish M-Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.19
Price
A$1.04
GF Value