Camplify HoldingsASX:CHL -2.63%45 Gross Margin % is 30.67% as of Dec. 2025, which is 49% below its 10-year median of 59.84. GuruFocus rates ASX:CHL with a GF Score™ of 45/100 and a GF Value™ of A$1.04 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 497 Interactive Media companies, Camplify Holdings ranks worse than 51.71% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Camplify Holdings had a gross margin of 30.67% for the quarter that ended in Dec. 2025 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Camplify Holdings Gross Margin % Related Terms
Camplify Holdings Gross Margin % Historical Data
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The historical data trend for Camplify Holdings's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ASX:CHL vs GOOGL, META, SPOT: Gross Margin % Comparison
For the Internet Content & Information subindustry, Camplify Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Camplify Holdings Gross Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Camplify Holdings's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Camplify Holdings's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Camplify Holdings (ASX:CHL) has a Gross Margin % of 30.67% as of Dec. 2025. Gross margin is the ratio of total gross profit to net sales. View historical data on Camplify Holdings and its competitors. This is 49% below median its historical median of 59.84. Over the past decade, Camplify Holdings' Gross Margin % has ranged from 17.93 to 62.35. According to the industry distribution chart, Camplify Holdings ranks #257 out of 497 companies in the Interactive Media industry, placing it in the top 51.7%.
Is Camplify Holdings' Gross Margin % too high?
Camplify Holdings' current Gross Margin % of 30.67% is 49% below median its 10-year median of 59.84. Over the past 10 years, this metric has ranged from a low of 17.93 to a high of 62.35. The Interactive Media industry median Gross Margin % is 62.58. Camplify Holdings' value of 30.67% is 51% below this industry median. Based on the distribution chart, Camplify Holdings ranks #257 out of 497 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Camplify Holdings has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Camplify Holdings' Gross Margin % compare to GOOGL and META?
According to the Interactive Media industry distribution chart, Camplify Holdings ranks #257 out of 497 companies for Gross Margin %. This places Camplify Holdings in the lower half of its industry. The industry median Gross Margin % is 62.58. Camplify Holdings' value of 30.67% is 51% below this benchmark. Historically, Camplify Holdings' own Gross Margin % has ranged from 17.93 to 62.35 over the past decade. While the company's 10-year median is 59.84 vs. the industry median of 62.58, Camplify Holdings has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for an Interactive Media company?
The median Gross Margin % among Interactive Media companies is 62.58, based on 497 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Camplify Holdings's current Gross Margin % of 30.67% is 51% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Camplify Holdings and its competitors. For the Interactive Media industry, the median Gross Margin % is 62.58 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Camplify Holdings's current Gross Margin % is 30.67%, which is 49% below median its own 10-year median of 59.84. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Camplify Holdings stock overvalued right now?
Based on GuruFocus' analysis, Camplify Holdings (ASX:CHL) is currently considered Possible Value Trap. The stock's GF Value™ is A$1.04, compared to a current price of A$0.19 — trading 82.2% below its estimated fair value. The current Gross Margin % is 30.67%, which is 49% below median its 10-year median of 59.84 and 51% below the Interactive Media industry median of 62.58. Camplify Holdings' overall GF Score™ is 45/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Camplify Holdings (ASX:CHL), the current Gross Margin % is 30.67% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Camplify Holdings (ASX:CHL) Overvalued in 2026?
Based on GuruFocus' analysis, Camplify Holdings stock appears to be undervalued.
The current stock price of A$0.19 is trading 82.2% below its estimated GF Value™ of A$1.04.
GuruFocus considers Camplify Holdings to be Possible Value Trap.
Key valuation signals for ASX:CHL:
Gross Margin %: 30.67% (49% below median its 10-year median of 59.84)
GF Value™: A$1.04 vs. price of A$0.19 (82.2% below fair value)
Industry Position: 51% below the Interactive Media median (#257 of 497)
No single metric tells the full story. See the ASX:CHL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Camplify Holdings Ltd operates peer-to-peer digital marketplace platforms that connect recreational vehicle (RV) owners with people looking to hire RVs. Its main platforms include Camplify, PaulCamper, MyWay, and Rent a Tent. Camplify and PaulCamper offer a range of caravans, motorhomes, camper trailers, and campervans for hire across several countries, including Australia, New Zealand, the United Kingdom, Spain, Germany, Austria, and the Netherlands. MyWay provides insurance products tailored to RV owners and renters. Rent a Tent provides accommodation services to festivals and events. The company has three operating segments: Hire, Membership, and Other. The company generates revenue mainly through hire revenue, membership fees, platform fees charged, and insurance services.
45GF Score
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