Camplify Holdings (ASX:CHL) ROCE %: -17.71% (As of Dec. 2025)


ASX:CHL Camplify Holdings Ltd ASX:CHL
45 GF Score
Price A$0.19
GF Value A$1.04
Valuation Possible Value Trap
! 3 Warning Signs
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What is Camplify Holdings ROCE %?

Camplify Holdings ASX:CHL -2.56% 45 ROCE % is -17.71% as of Dec. 2025. GuruFocus rates ASX:CHL with a GF Score™ of 45/100 and a GF Value™ of A$1.04 (Possible Value Trap). The stock has 3 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Camplify Holdings's annualized ROCE % for the quarter that ended in Dec. 2025 was -17.71%.

Camplify Holdings  (ASX:CHL) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Camplify Holdings ROCE % Related Terms

Camplify Holdings ROCE % Historical Data

* Premium members only.

The historical data trend for Camplify Holdings's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Camplify Holdings ROCE % Chart

Camplify Holdings Annual Data
Trend Jun21 Jun22 Jun23 Jun24 Jun25
ROCE %
-11.09 -60.57 -9.34 -12.20 -21.21

Camplify Holdings Semi-Annual Data
Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only -7.62 -17.01 -24.68 -16.90 -17.71
ASX:CHL
45GF Score
Camplify Holdings Ltd ASX:CHL
ROCE % is just one metric. See GF Score™, valuation, warning signs, and more.
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Camplify Holdings ROCE % Calculation

Camplify Holdings's annualized ROCE % for the fiscal year that ended in Jun. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Jun. 2025 )  (A: Jun. 2024 )(A: Jun. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Jun. 2025 )  (A: Jun. 2024 )(A: Jun. 2025 )
=-11.534/( ( (97.634 - 34.728) + (77.204 - 31.35) )/ 2 )
=-11.534/( (62.906+45.854)/ 2 )
=-11.534/54.38
=-21.21 %

Camplify Holdings's ROCE % of for the quarter that ended in Dec. 2025 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Dec. 2025 )  (Q: Jun. 2025 )(Q: Dec. 2025 )
=-7.968/( ( (77.204 - 31.35) + (87.126 - 42.991) )/ 2 )
=-7.968/( ( 45.854 + 44.135 )/ 2 )
=-7.968/44.9945
=-17.71 %

(1) Note: The EBIT data used here is two times the semi-annual (Dec. 2025) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -17.71% mean?
Camplify Holdings (ASX:CHL) has a ROCE % of -17.71% as of Dec. 2025.
Is Camplify Holdings' ROCE % too high?
Camplify Holdings' current ROCE % is -17.71%. Overall, Camplify Holdings has a GF Score™ of 45/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Camplify Holdings' ROCE % compare to GOOGL and META?
Camplify Holdings' ROCE % of -17.71% can be compared against companies in the Interactive Media industry. The industry median ROCE % is 3.15. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for an Interactive Media company?
The median ROCE % among Interactive Media companies is 3.15, based on 545 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Interactive Media industry, the median ROCE % is 3.15 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Camplify Holdings's current ROCE % is -17.71%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Camplify Holdings stock overvalued right now?
Based on GuruFocus' analysis, Camplify Holdings (ASX:CHL) is currently considered Possible Value Trap. The stock's GF Value™ is A$1.04, compared to a current price of A$0.19 — trading 81.7% below its estimated fair value. The current ROCE % is -17.71%. Camplify Holdings' overall GF Score™ is 45/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Camplify Holdings (ASX:CHL), the current ROCE % is -17.71% as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Camplify Holdings (ASX:CHL) Overvalued in 2026?

Based on GuruFocus' analysis, Camplify Holdings stock appears to be undervalued. The current stock price of A$0.19 is trading 81.7% below its estimated GF Value™ of A$1.04. GuruFocus considers Camplify Holdings to be Possible Value Trap.

Key valuation signals for ASX:CHL:

  • ROCE %: -17.71%
  • GF Value™: A$1.04 vs. price of A$0.19 (81.7% below fair value)
  • GF Score™: 45/100 with 3 warning signs

No single metric tells the full story. See the ASX:CHL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Camplify Holdings Business Description

Address 42 Union Street, Wickham, New Castle, NSW, AUS, 2293
Camplify Holdings Ltd operates peer-to-peer digital marketplace platforms that connect recreational vehicle (RV) owners with people looking to hire RVs. Its main platforms include Camplify, PaulCamper, MyWay, and Rent a Tent. Camplify and PaulCamper offer a range of caravans, motorhomes, camper trailers, and campervans for hire across several countries, including Australia, New Zealand, the United Kingdom, Spain, Germany, Austria, and the Netherlands. MyWay provides insurance products tailored to RV owners and renters. Rent a Tent provides accommodation services to festivals and events. The company has three operating segments: Hire, Membership, and Other. The company generates revenue mainly through hire revenue, membership fees, platform fees charged, and insurance services.
45GF Score

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ROCE % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

A$0.19
Price
A$1.04
GF Value