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HubSpotMEX:HUBS 72 Beneish M-Score is -3.30 as of Aug. 20, 2026. GuruFocus rates MEX:HUBS with a GF Score™ of 72/100 and a GF Value™ of MXN11,797.47 (Significantly Undervalued). The stock has 2 warning signs investors should review. Among 2,637 Software companies, HubSpot ranks better than 84.19% on this metric.
The zones of discrimination for M-Score is as such:
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator.
An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
Good Sign:
Beneish M-Score -3.3 no higher than -1.78, which implies that the company is unlikely to be a manipulator.
The historical rank and industry rank for HubSpot's Beneish M-Score or its related term are showing as below:
MEX:HUBS'
s Beneish M-Score Range Over the Past 10 Years
Min: -3.52 Med: -2.9 Max: -2.4
Current: -3.3
During the past 13 years, the highest Beneish M-Score of HubSpot was -2.40. The lowest was -3.52. And the median was -2.90.
The historical data trend for HubSpot's Beneish M-Score can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
MEX:HUBS vs FIG, FROG, DOCU: Beneish M-Score Comparison
For the Software - Application subindustry, HubSpot's Beneish M-Score, along with its competitors' market caps and Beneish M-Score data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
HubSpot Beneish M-Score vs Software Industry
For the Software industry and Technology sector, HubSpot's Beneish M-Score distribution charts can be found below:
* The bar in red indicates where HubSpot's Beneish M-Score falls into.
The M-score was created by Professor Messod Beneish. Instead of measuring the bankruptcy risk (Altman Z-Score) or business trend (Piotroski F-Score), M-score can be used to detect the risk of earnings manipulation. This is the original research paper on M-score.
The M-Score Variables:
The M-score of HubSpot for today is based on a combination of the following eight different indices:
M
=
-4.84
+
0.92 * DSRI
+
0.528 * GMI
+
0.404 * AQI
+
0.892 * SGI
+
0.115 * DEPI
=
-4.84
+
0.92 * 1.0018
+
0.528 * 1.0157
+
0.404 * 1.0571
+
0.892 * 1.0899
+
0.115 * 0.8082
-
0.172 * SGAI
+
4.679 * TATA
-
0.327 * LVGI
-
0.172 * 0.9353
+
4.679 * -0.205343
-
0.327 * 1.1975
=
-3.40
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Sales growth is not itself a measure of manipulation. However, growth companies are likely to find themselves under pressure to manipulate in order to keep up appearances.
DEPI greater than 1 indicates that assets are being depreciated at a slower rate. This suggests that the firm might be revising useful asset life assumptions upwards, or adopting a new method that is income friendly.
DEPI
=
(Depreciation_t-1 / (Depreciaton_t-1 + PPE_t-1))
/
(Depreciation_t / (Depreciaton_t + PPE_t))
=
(2299.167 / (2299.167 + 6515.035))
/
(2849.671 / (2849.671 + 5979.371))
=
0.260848
/
0.322761
=
0.8082
Note: If the Depreciation, Depletion and Amortization data is not available, we assume that the depreciation rate is constant and set the Depreciation Index to 1.
6. SGAI = Sales, General and Administrative expenses Index
Total accruals calculated as the change in working capital accounts other than cash less depreciation.
TATA
=
(IncomefromContinuingOperations_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(NetIncome_t - NonOperatingIncome_t
-
CashFlowsfromOperations_t)
/
TotalAssets_t
=
(2626.56 - -181.322
-
15364.232)
/
61148.188
=
-0.205343
An M-Score of equal or less than -1.78 suggests that the company is unlikely to be a manipulator. An M-Score of greater than -1.78 signals that the company is likely to be a manipulator.
HubSpot has a M-score of -3.40 suggests that the company is unlikely to be a manipulator.
HubSpot (MEX:HUBS) has a Beneish M-Score of -3.30 as of Aug. 20, 2026. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on HubSpot and its competitors. According to the industry distribution chart, HubSpot ranks #417 out of 2637 companies in the Software industry, placing it in the top 15.8%.
Is HubSpot's Beneish M-Score too high?
HubSpot's current Beneish M-Score is -3.30. Based on the distribution chart, HubSpot ranks #417 out of 2637 companies in the Software industry, which is in the top quartile — a strong position relative to peers. Overall, HubSpot has a GF Score™ of 72/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does HubSpot's Beneish M-Score compare to FIG and FROG?
According to the Software industry distribution chart, HubSpot ranks #417 out of 2637 companies for Beneish M-Score. This places HubSpot in the top 16% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beneish M-Score for a Software company?
A good Beneish M-Score depends on the Software industry context. However, Beneish M-Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beneish M-Score mean?
A high Beneish M-Score can signal that a stock is expensive relative to its fundamentals. The Beneish M-score measures the likelihood of earnings manipulation. View historical data on HubSpot and its competitors. HubSpot's current Beneish M-Score is -3.30. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is HubSpot stock overvalued right now?
Based on GuruFocus' analysis, HubSpot (MEX:HUBS) is currently considered Significantly Undervalued. The stock's GF Value™ is MXN11,797.47, compared to a current price of MXN3,888.40 — trading 67% below its estimated fair value. The current Beneish M-Score is -3.30. HubSpot's overall GF Score™ is 72/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beneish M-Score calculated?
Beneish M-Score is calculated from a company's financial statements. For HubSpot (MEX:HUBS), the current Beneish M-Score is -3.30 as of Aug. 20, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is HubSpot (MEX:HUBS) Overvalued in 2026?
Based on GuruFocus' analysis, HubSpot stock appears to be undervalued.
The current stock price of MXN3,888.40 is trading 67% below its estimated GF Value™ of MXN11,797.47.
GuruFocus considers HubSpot to be Significantly Undervalued.
Key valuation signals for MEX:HUBS:
Beneish M-Score: -3.30
GF Value™: MXN11,797.47 vs. price of MXN3,888.40 (67% below fair value)
No single metric tells the full story. See the MEX:HUBS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
72GF Score
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