Snipp InteractiveSNIPF -3.45% Operating Margin % is -12.94% as of Mar. 2026. The stock has 5 warning signs investors should review. Among 1,023 Media - Diversified companies, Snipp Interactive ranks worse than 77.52% on this metric.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Snipp Interactive Operating Margin % Related Terms
Snipp Interactive Operating Margin % Historical Data
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The historical data trend for Snipp Interactive's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
SNIPF vs APP, OMC, TTD: Operating Margin % Comparison
For the Advertising Agencies subindustry, Snipp Interactive's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Snipp Interactive Operating Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Snipp Interactive's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Snipp Interactive's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Snipp Interactive's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Snipp Interactive (SNIPF) has a Operating Margin % of -12.94% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Snipp Interactive and its competitors. According to the industry distribution chart, Snipp Interactive ranks #793 out of 1023 companies in the Media - Diversified industry, placing it in the top 77.5%.
Is Snipp Interactive's Operating Margin % too high?
Snipp Interactive's current Operating Margin % is -12.94%. Based on the distribution chart, Snipp Interactive ranks #793 out of 1023 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers.
How does Snipp Interactive's Operating Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Snipp Interactive ranks #793 out of 1023 companies for Operating Margin %. This places Snipp Interactive in the lower half of its industry. The industry median Operating Margin % is 2.51. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Media - Diversified company?
The median Operating Margin % among Media - Diversified companies is 2.51, based on 1,023 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Snipp Interactive and its competitors. For the Media - Diversified industry, the median Operating Margin % is 2.51 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Snipp Interactive's current Operating Margin % is -12.94%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snipp Interactive stock overvalued right now?
Based on GuruFocus' analysis, Snipp Interactive (SNIPF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.05, compared to a current price of $0.03 — trading 44% below its estimated fair value. The current Operating Margin % is -12.94%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Snipp Interactive (SNIPF), the current Operating Margin % is -12.94% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Snipp Interactive Inc a loyalty and promotions technology company develops and sells mobile-based promotions software applications and associated campaign services. The company provides its products in a range of solution sets, which include Purchase Promotions and Receipt Processing, Loyalty Programs, Mobile Promotions and Contests, Reward Solutions, Rebate Solutions, and Data Analytics. The company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Canada, Ireland and internationally. It derives maximum revenue from the United States.
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