SNIPF (Snipp Interactive) ROCE %: -38.90% (As of Mar. 2026)


What is Snipp Interactive ROCE %?

Snipp Interactive SNIPF -3.45% ROCE % is -38.90% as of Mar. 2026. The stock has 5 warning signs investors should review.

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Snipp Interactive's annualized ROCE % for the quarter that ended in Mar. 2026 was -38.90%.

Snipp Interactive  (OTCPK:SNIPF) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

Snipp Interactive ROCE % Related Terms

Snipp Interactive ROCE % Historical Data

* Premium members only.

The historical data trend for Snipp Interactive's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Snipp Interactive ROCE % Chart

Snipp Interactive Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
ROCE %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -9.45 -29.16 -41.36 -18.84 -39.06

Snipp Interactive Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
ROCE % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -7.55 -100.53 14.20 -59.13 -38.90

Snipp Interactive ROCE % Calculation

Snipp Interactive's annualized ROCE % for the fiscal year that ended in Dec. 2025 is calculated as:

ROCE %=EBIT/( (Capital Employed+Capital Employed)/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(A: Dec. 2025 )  (A: Dec. 2024 )(A: Dec. 2025 )
=-2.281/( ( (15.21 - 8.44) + (13.542 - 8.632) )/ 2 )
=-2.281/( (6.77+4.91)/ 2 )
=-2.281/5.84
=-39.06 %

Snipp Interactive's ROCE % of for the quarter that ended in Mar. 2026 is calculated as:

ROCE %=EBIT (1)/( (Capital Employed+Capital Employed)/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=EBIT/( ( (Total Assets - Total Current Liabilities)+(Total Assets - Total Current Liabilities) )/ count )
(Q: Mar. 2026 )  (Q: Dec. 2025 )(Q: Mar. 2026 )
=-2.436/( ( (13.542 - 8.632) + (17.881 - 10.265) )/ 2 )
=-2.436/( ( 4.91 + 7.616 )/ 2 )
=-2.436/6.263
=-38.90 %

(1) Note: The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about ROCE % →
What does a ROCE % of -38.90% mean?
Snipp Interactive (SNIPF) has a ROCE % of -38.90% as of Mar. 2026.
Is Snipp Interactive's ROCE % too high?
Snipp Interactive's current ROCE % is -38.90%.
How does Snipp Interactive's ROCE % compare to APP and OMC?
Snipp Interactive's ROCE % of -38.90% can be compared against companies in the Media - Diversified industry. The industry median ROCE % is 3.10. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROCE % for a Media - Diversified company?
The median ROCE % among Media - Diversified companies is 3.10, based on 988 companies in the industry. Companies in the top quartile (top 25%) have a ROCE % significantly above this median, while those in the bottom quartile fall well below. However, ROCE % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROCE % mean?
A high ROCE % can signal that a stock is expensive relative to its fundamentals. For the Media - Diversified industry, the median ROCE % is 3.10 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Snipp Interactive's current ROCE % is -38.90%. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Snipp Interactive stock overvalued right now?
Based on GuruFocus' analysis, Snipp Interactive (SNIPF) is currently considered Possible Value Trap. The stock's GF Value™ is $0.05, compared to a current price of $0.03 — trading 44% below its estimated fair value. The current ROCE % is -38.90%. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROCE % calculated?
ROCE % is calculated from a company's financial statements. For Snipp Interactive (SNIPF), the current ROCE % is -38.90% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Snipp Interactive Business Description

Other Exchanges SPN:Canada
Address 666 Burrard Street, Suite 1700, Vancouver, BC, CAN, V6C 2X8
Snipp Interactive Inc a loyalty and promotions technology company develops and sells mobile-based promotions software applications and associated campaign services. The company provides its products in a range of solution sets, which include Purchase Promotions and Receipt Processing, Loyalty Programs, Mobile Promotions and Contests, Reward Solutions, Rebate Solutions, and Data Analytics. The company has one operating segment, which provides a full suite of mobile marketing and loyalty services in the United States, Canada, Ireland and internationally. It derives maximum revenue from the United States.